Best friend energy is front and center in Anne Klein’s fall 2025 campaign, starring real-life BFFs and supermodels Candice Swanepoel and Joan Smalls. Best friends don’t just finish each other’s sentences. They share handbags, hold each other’s coats, and show up camera-ready.
Captured by photographer Matt Easton, the visuals radiate a close bond and sleek city polish with looks that mix structured tailoring, retro patterns, and bold textures. From belted leather blazers to effortless plaids, every outfit nods to confident dressing without sacrificing ease.
Anne Klein Fall 2025 Campaign
“Being a part of the Anne Klein campaign for the second time is incredibly special to me—and doing it alongside my best friend makes it even more meaningful,” says Swanepoel.
Smalls adds, “It was a treat to shoot with all our besties for the brand I first engaged with in 2022. I’m really lucky to call Candice my friend.”
Beyond a fashion campaign, this is a tribute to the women who do it all, careers, causes, and connections, with grace and style. Whether you’re walking the city or lounging in leopard, Anne Klein says: bring your best friend, and bring the look.
