Amazon Fashion focuses on the unboxing experience with its spring 2017 campaign. Starring models Andreea Diaconu, Carolyn Murphy and Tao Okamato; the images capture the feeling of getting a new package. Photographer Cass Bird lenses the trio in stylish ensembles featuring designer looks styled by Eric Nicholson.
The models wear pieces from the likes of Steve Madden, Rebecca Taylor and FRYE. Creative agency Wednesday and Amazon Fashion creative director Leon St-Amour worked together on the shoot’s concept. Bird also directed a video featuring Andreea unboxing a selection of outfits styled by Kate Young.
Amazon Fashion Spring/Summer 2017 Campaign