
Step into the dream of an endless summer with Alaïa’s Summer Fall 2025 Archetypes campaign. Shot in the sun-drenched South of France, the collection is envisioned by photographer Tyrone Lebon and models Anok Yai and Binx Walton.
Alaïa Summer Fall 2025 Campaign

Every image feels like a film still. It’s raw, intimate, and radiant. Anok lounges beside a crystal-clear pool, her body sculpted in black swimwear that hugs every curve. Binx poses against a stone wall and towering cactus in a white, high-slit Alaïa dress that flows like summer wind.

Accessories are bold yet refined, like the sleek Le Teckel bag, designed to complement Alaïa’s elegant energy. The campaign celebrates women’s bodies in motion, their natural beauty, and the freedom of sun-filled days.

Alaïa’s message is clear: summer never ends when you live in your most powerful, beautiful form.