Alaïa’s Summer 2024 Collection Exudes Effortless Elegance

Joanna Elizabeth

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Published May 25, 2024

Alaia Summer Fall 2024 Campaign
Alaïa unveils its summer-fall 2024 campaign featuring Loli Bahia. Photo: Sam Rock

Alaïa debuts its summer-fall 2024 campaign with a focus on elegant silhouettes. Featuring model Loli Bahia, the studio portraits captured by Sam Rock highlight the season’s refined and fashion-forward aesthetic.

Alaïa Summer/Fall 2024 Campaign

Alaïa enlists Loli Bahia for its summer-fall 2024 campaign, showcasing bold jewelry pieces.
Alaïa enlists Loli Bahia for its summer-fall 2024 campaign, showcasing bold jewelry pieces. Photo: Sam Rock

Key pieces include a striking statement necklace and matching cocktail ring, a gracefully draped dress, and a chic combination of a cropped top with a flared skirt. Each design embodies a polished, sophisticated look.

Loli Bahia presents Alaïa's summer-fall 2024 collection, donning a chic black outfit with a crop top and skirt.
Loli Bahia presents Alaïa’s summer-fall 2024 collection, donning a chic black outfit with a crop top and skirt. Photo: Sam Rock

Creative director Pieter Mulier brings a collection that effortlessly merges modern style with timeless elegance. Among the standout outfits are high-waisted balloon jeans paired with a sleek turtleneck top, channeling casual looks and high fashion.

Alaïa highlights a sophisticated draped dress for its summer-fall 2024 campaign.
Alaïa highlights a sophisticated draped dress for its summer-fall 2024 campaign. Photo: Sam Rock

The ensembles are expertly styled by Aleksandra Woroniecka, with Benjamin Muller handling hair and Sandrine Cono Bock on makeup, ensuring each look is impeccably finished.

This campaign follows Alaïa’s spring collection featuring Gisele Bundchen, continuing the brand’s tradition of showcasing iconic fashion moments.


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