Adriana Lima Takes a Dip in Sportmax’s Spring 2017 Ads

Joanna Elizabeth

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Published January 26, 2017

Adriana Lima stars in Sportmax's spring-summer 2017 campaign
Adriana Lima stars in Sportmax’s spring-summer 2017 campaign

Supermodel Adriana Lima is back in the spotlight, appearing in the spring-summer 2017 campaign from Sportmax. The Brazilian beauty stars in the Italian label’s latest advertisements. Photographed by Roe Ethridge, Adriana trades in Victoria’s Secret lingerie for ready-to-wear looks.

The advertisements feature two-page spreads with one side featuring Adriana in a pool of water, while the other captures a minimal studio shot. The new season spotlights knit dresses, fish motifs and retro inspired silhouettes. Marie Chaix worked as stylist for the shoot with Thomas De Kluyver on makeup and Recine on hair.

Adriana Lima – Sportmax Spring/Summer 2017 Campaign

Roe Ethridge photographs Sportmax's spring-summer 2017 advertising campaign
Roe Ethridge photographs Sportmax’s spring-summer 2017 advertising campaign
Adriana Lima flashes a smile in Sportmax's spring 2017 campaign
Adriana Lima flashes a smile in Sportmax’s spring 2017 campaign
Adriana Lima poses in fit and flare dress for Sportmax’s spring 2017 campaign
Adriana Lima poses in fit and flare dress for Sportmax’s spring 2017 campaign
Model Adriana Lima poses in sleek eyewear for Sportmax’s spring 2017 campaign
Model Adriana Lima poses in sleek eyewear for Sportmax’s spring 2017 campaign
An image from Sportmax’s spring 2017 advertising campaign starring Adriana Lima
An image from Sportmax’s spring 2017 advertising campaign starring Adriana Lima
Adriana Lima wears graphic prints and inspiring shapes in Sportmax’s spring 2017 campaign
Adriana Lima wears graphic prints and inspiring shapes in Sportmax’s spring 2017 campaign

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