Acne Studios is getting a new look with its fall-winter 2016 campaign. For the first time, the Swedish fashion label has enlisted David Sims to shoot its advertisements. Sims shot three separate campaign “stories” for the brand; the first of which you can see on this page. Model Lera Abova appears in the images, wearing Acne’s 80s inspired outerwear with mega-oversized shapes.
Acne Studios’ creative director, Jonny Johansson says about the shoot, “I have long admired the work of David Sims, particularly the way he captures such a specific mood without the need for the usual narrative or story. I wanted him to approach the new Acne Studios campaign as if it were a fashion story without boundaries. For me, the experience has been liberating.”