Irina Shayk, Naomi Campbell Stun in Pat McGrath Labs Mascara Campaign

Joanna Elizabeth

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Published July 14, 2020

Naomi Campbell stars in Pat McGrath Labs Dark Star mascara campaign.
Naomi Campbell stars in Pat McGrath Labs Dark Star Mascara campaign.

Pat McGrath Labs unveils a new star-studded campaign for its Dark Star Mascara. Captured by renowned lensman Steven Meisel, the cast includes Naomi Campbell, Damian Hurley, Irina Shayk, Marisa Berenson, Hudson Kroenig, Salomon Diaz, Maty Fall Diba, Leon Dame, and Tess McMillan. Striking portraits and short films show models in glamorous makeup looks with hair by Guido Palau. “It is an honor and a privilege to introduce my new volumizing Dark Star Mascara to the world via a campaign by the ultimate starmaker himself,” states McGrath.

Related: Irina Shayk Gets Her Closeup in Max Mara Sunglasses Campaign

Pat McGrath Labs Dark Star Mascara Campaign

Irina Shayk and Damian Hurley front Pat McGrath Dark Star Mascara campaign.
Irina Shayk and Damian Hurley front Pat McGrath Dark Star Mascara campaign.
Marisa Berenson and Hudson Kroenig star in Pat McGrath Labs Dark Star Mascara campaign.
Marisa Berenson and Hudson Kroenig star in Pat McGrath Labs Dark Star Mascara campaign.
Salomon Diaz and Maty Fall Diba pose for Pat McGrath Labs Dark Star mascara campaign.
Salomon Diaz and Maty Fall Diba pose for Pat McGrath Labs Dark Star Mascara campaign.
Leon Dame and Tess McMillan front Pat McGrath Labs Dark Star Mascara campaign.
Leon Dame and Tess McMillan front Pat McGrath Labs Dark Star Mascara campaign.
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[SOUND ON] “I have the simplest of tastes. I am always satisfied with the best.” – Oscar Wilde ⚡⚡⚡ INDULGE like the EYE-CONIC @naomi directed by the LEGENDARY #StevenMeisel in #DarkStar Mascara ⚡⚡⚡ Dark Star Mascara arrives TOMORROW, 7.14.20 at 10AM EST—sign up for VIP EARLY ACCESS at the Link in Bio⁣⁣ —⁣⁣ 9AM EST – VIP Early Access⁣⁣ 10AM EST – Available at PATMcGRATH.COM⁣ ⁣— ⁣ Directed by the LEGENDARY #StevenMeisel⁣⁣ Narrated by the ICONIC @marisaberensonofficial⁣⁣ Hair @guidopalau⁣⁣ Art Direction @duzansky⁣⁣ Set Design @maryhoward_setdesign #MakeupByPatMcGrath for #patmcgrathlabs⁣⁣ — ⁣⁣ #PMGHowTo⁣⁣ FACE⁣⁣ — Prep the skin with Sublime Perfection Primer using fingertips ⁣⁣ — Buff an even layer of Sublime Perfection Foundation in ‘MEDIUM DEEP 26’ into the skin with the Sublime Perfection Foundation Brush⁣⁣ — Layer Skin Fetish Highlighter + Balm Duo in ‘BRONZE’ onto the high points of the skin with fingertips⁣⁣ — Set the face with Sublime Perfection Setting Powder in ‘MEDIUM 3’ & ‘MEDIUM DEEP 4’ using the Sublime Perfection Powder Brush⁣⁣ ⁣⁣ EYES⁣⁣ — Contour the crease using ’XTREME DUSK’ eye shadow from Mothership VI: Midnight Sun with a small blending brush⁣⁣ — Use a flat brush to press ’XTREME DUSK’ eye shadow onto the outer third of the lid⁣⁣ — Use a finger to press ‘BRONZED GOLD’ pigment & ‘’BLITZ BROWN’ pigment from the Iconic Illumination Blitz Astral Quad across the lid⁣⁣ — Emphasize the inner corner & inner third of the lid with ‘ASTRAL GOLD ALLURE’ pigment⁣⁣ — Add depth to the outer corner with ‘’BLITZ BLUE’ BORDEAUX’ pigment using a small blending brush⁣⁣ — Tightline the upper & lower waterline with PermaGel Ultra Glide Eye Pencil in ’XTREME BLACK’ ⁣⁣ — Apply Dark Star Mascara & false lashes⁣⁣ ⁣⁣ LIPS⁣⁣ — Apply ‘SUBURBIA’ PermaGel Ultra Lip Pencil all over the top & bottom lips⁣⁣ — Define the shape of the lips with ‘MANHATTAN’ PermaGel Ultra Lip Pencil ⁣⁣ — Press ‘OMI’ MatteTrace Lipstick onto the outer corner of the lip to add depth⁣⁣ — Finish the lips with ‘PRIMADONNA’ Lust Gloss

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[SOUND ON] “I love her beauty, but I fear her mind.” ― Stendhal ⚡⚡⚡ LASH HAUTE like TWO of the BEST @irinashayk & @damianhurley1‎‏ directed by the LEGENDARY #StevenMeisel wearing the ONE-SWIPE for INSTANT LASH LUXURY #DarkStar Mascara ⚡⚡⚡ Shop YOUR NEW MASCARA OBSESSION TOMORROW 07.14.20 at 10AM EST – Sign up for VIP Early Access now at PATMcGRATH.COM and the link in bio. — Directed by the LEGENDARY #StevenMeisel Narrated by the ICONIC @marisaberensonofficial Hair @guidopalau Art Direction @duzansky Set Design @maryhoward_setdesign #MakeupByPatMcGrath for #patmcgrathlabs — #PMGHowTo ⚡IRINA FACE — Prep the skin with Sublime Perfection Primer using fingertips — Buff an even layer of Sublime Perfection Foundation in ‘LIGHT MEDIUM 10’ into the skin with the Sublime Perfection Foundation Brush — Layer Skin Fetish Highlighter + Balm Duo in ‘NUDE’ onto the high points of the skin with fingertips — Set the face with Sublime Perfection Setting Powder in ‘LIGHT 1’ using the Sublime Perfection Powder Brush EYES — Use a detail brush dampened with Mehron Mixing Liquid to apply ‘BLITZ EMERALD’ pigment onto the inner half of the lid — Apply ‘BLITZ AQUAMARINE’ pigment across the center of the lid using a flat brush dampened with Mehron Mixing Liquid — Define the outer corner with ‘BLITZ PURPLE’ pigment & extend into a wing — Line the lash line with Perma Precision Liquid Eyeliner & extend into a wig — Apply Dark Star Mascara & false lashes LIPS — Keep the lips bare & hydrated with Lip Fetish Lip Balm in ‘CLEAR’

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