Lauren Tsai is the Face of Marc Jacobs’ New Smartwatch Campaign

Joanna Elizabeth

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Published June 24, 2018

Lauren Tsai stars in Marc Jacobs Smartwatches campaign
Lauren Tsai stars in Marc Jacobs Smartwatches campaign

Marc Jacobs introduces its new ‘Riley’ smartwatch with this latest campaign. Photographed by Theo Wenner, models Lauren Tsai, Lucas Bin, Vivienne Rohner and Bria Vinaite appear in the images. Shot on location in New York City, the advertisements capture everyday scenes including the subway and apartments. Stylist Elissa Santisi pairs the watches with fur jackets and chic separates. For beauty, Gina Edwards (See Management) works on manicure with hair by Akki Shirakawa and makeup by Morgane Martini.

Related: Charli XCX Channels 70’s Vibes in Marc Jacobs Eyewear

Campaign: Lauren Tsai for Marc Jacobs Smartwatches

Lauren Tsai and Lucas Bin embrace in Marc Jacobs Smartwatches campaign
Lauren Tsai and Lucas Bin embrace in Marc Jacobs Smartwatches campaign
Model Lauren Tsai fronts Marc Jacobs Smartwatches campaign
Model Lauren Tsai fronts Marc Jacobs Smartwatches campaign
Bria Vinaite stars in Marc Jacobs Smartwatches campaign
Bria Vinaite stars in Marc Jacobs Smartwatches campaign
Marc Jacaobs sets Smartwatches campaign in the subway
Marc Jacaobs sets Smartwatches campaign in the subway
Marc Jacobs taps Lauren Tsai for new Smartwatches campaign
Marc Jacobs taps Lauren Tsai for new Smartwatches campaign
An image from Marc Jacobs Smartwatches advertising campaign
An image from Marc Jacobs Smartwatches advertising campaign
Marc Jacobs unveils Smartwatches campaign
Marc Jacobs unveils Smartwatches campaign
Model Lauren Tsai lounges in Marc Jacobs Smartwatches campaign
Model Lauren Tsai lounges in Marc Jacobs Smartwatches campaign

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