Gap Shows Its True Colors for Spring 2018 Campaign

Joanna Elizabeth

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Published April 30, 2018

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Updated January 13, 2022

Gap launches spring-summer 2018 campaign
Gap launches spring-summer 2018 campaign

Gap taps a diverse cast for its spring-summer 2018 campaign. Photographed by Amy Troost, the American fashion brand goes back to basics with a focus on colored denim, knitwear and casual tees. Stylist Beth Fenton mixes pastel and neutral colors for a vibrant experience. The campaign stars a cast including Adil Haddaoui, Hoyeon Jung, Katerina Tannenbaum, Mayowa Nicholas, Roberto Sipos and Tre Samuels. For beauty, Ami Vega (See Management) works on nails with hair by Tina Outen and makeup by Kanako Takase.

Related: Priyanka Chopra & Christie Brinkley Front Gap White Tee Campaign

Gap Spring/Summer 2018 Campaign

Mayowa Nicholas stars in Gap's spring-summer 2018 campaign
Mayowa Nicholas stars in Gap’s spring-summer 2018 campaign
Katerina Tannenbaum stars in Gap's spring-summer 2018 campaign
Katerina Tannenbaum stars in Gap’s spring-summer 2018 campaign
Hoyeon Jung and Katerina Tannenbaum front Gap's spring-summer 2018 campaign
Hoyeon Jung and Katerina Tannenbaum front Gap’s spring-summer 2018 campaign
Gap reveals its spring-summer 2018 campaign
Gap reveals its spring-summer 2018 campaign

A look at Gap's spring-summer 2018 campaign
A look at Gap’s spring-summer 2018 campaign

Gap unveils spring-summer 2018 campaign
Gap unveils spring-summer 2018 campaign
Gap uses the tagline: colorful. cool. classic. for spring-summer 2018 campaign
Gap uses the tagline: colorful. cool. classic. for spring-summer 2018 campaign
Models are all smiles in Gap's spring-summer 2018 campaign
Models are all smiles in Gap’s spring-summer 2018 campaign
Amy Troost photographs Gap's spring-summer 2018 campaign
Amy Troost photographs Gap’s spring-summer 2018 campaign
Gap focuses on colorful denim for spring-summer 2018 campaign
Gap focuses on colorful denim for spring-summer 2018 campaign
Gap focuses on casual essentials for spring-summer 2018 campaign
Gap focuses on casual essentials for spring-summer 2018 campaign
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