Gucci Gets Illustrated with ‘Utopian Fantasy’ Spring 2018 Campaign

Joanna Elizabeth

/

Published December 20, 2017

Gucci unveils spring-summer 2018 campaign
Gucci unveils spring-summer 2018 campaign

Since taking the helm at Gucci, creative director Alessandro Michele has taken the brand in many fantastical directions. And for the brand’s spring-summer 2018 campaign, Gucci unveils ‘Utopian Fantasy’. Made in collaboration with artist Ignasi Monreal, digital paintings take inspiration from painters of the Renaissance and Pre-Raphaelite era. The images focus on themes of the earth, sea and sky with mermaids, owls and tigers. Discover the full campaign featuring Gucci’s spring collection below.

Related: Gucci Goes to the Movies for Winter 2017 Eyewear Campaign

Gucci Spring/Summer 2018 Campaign

An image from Gucci's spring 2018 advertising campaign
An image from Gucci’s spring 2018 advertising campaign
Models pose in Gucci's illustrated spring-summer 2018 campaign
Models pose in Gucci’s illustrated spring-summer 2018 campaign
An image from Gucci's illustrated spring-summer 2018 campaign
An image from Gucci’s illustrated spring-summer 2018 campaign
Gucci showcases historical inspired illustrations for spring-summer 2018 campaign
Gucci showcases historical inspired illustrations for spring-summer 2018 campaign

Ignasi Monreal created digital paintings for Gucci's spring-summer 2018 campaign
Ignasi Monreal created digital paintings for Gucci’s spring-summer 2018 campaign

Gucci spotlights red handbag in spring-summer 2018 campaign
Gucci spotlights red handbag in spring-summer 2018 campaign
Gucci showcases Utopian Fantasy spring-summer 2018 campaign
Gucci showcases ‘Utopian Fantasy’ spring-summer 2018 campaign
Focusing on flats, Gucci features illustrations in spring-summer 2018 campaign
Focusing on flats, Gucci features illustrations in spring-summer 2018 campaign
Gucci spotlights pink gown for illustrated spring-summer 2018 campaign
Gucci spotlights pink gown for illustrated spring-summer 2018 campaign
Gucci showcases whimsical scenes for spring 2018 Utopian Fantasy campaign
Gucci showcases whimsical scenes for spring 2018 ‘Utopian Fantasy’ campaign
Italian fashion brand Gucci launches spring 2018 Utopian Fantasy campaign
Italian fashion brand Gucci launches spring 2018 ‘Utopian Fantasy’ campaign
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