Sasha Pivovarova Fronts IRO’s Fall 2017 Campaign

Joanna Elizabeth

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Published August 29, 2017

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Updated March 24, 2023

Sasha Pivovarova stars in Iro's fall-winter 2017 campaign
Sasha Pivovarova stars in IRO’s fall-winter 2017 campaign

Top model Sasha Pivovarova is the new face of French fashion brand IRO. Known for its cool, street wear style, the fall-winter 2017 campaign channels rock and roll vibes. Photographed by Collier Schorr, Sasha poses in the studio wearing new season looks. From distressed denim to knit sweaters and metallic accents, the Russian model charms in each image. Discover more images from IRO’s autumn campaign below.

Related: Sasha Pivovarova Models New Season Denim in Vogue China

IRO Fall/Winter 2017 Campaign

An image from IRO's fall-winter 2017 campaign
An image from IRO’s fall-winter 2017 campaign
Sasha Pivovarova gets clad in denim for IRO's fall-winter 2017 campaign
Sasha Pivovarova gets clad in denim for IRO’s fall-winter 2017 campaign
Sasha Pivovarova poses in oversized outerwear for IRO's fall-winter 2017 campaign
Sasha Pivovarova poses in oversized outerwear for IRO’s fall-winter 2017 campaign

Collier Schorr shoots Iro's fall-winter 2017 campaign
Collier Schorr shoots IRO’s fall-winter 2017 campaign

IRO focuses on denim for fall-winter 2017 campaign
IRO focuses on denim for fall-winter 2017 campaign
IRO taps Sasha Pivovarova for its fall 2017 advertising campaign
Fashion brand IRO taps Sasha Pivovarova for its fall 2017 advertising campaign
IRO releases fall-winter 2017 campaign
IRO releases fall-winter 2017 campaign
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