Actress Scarlett Johansson is back, and Prada just gave her a riveting role. The Hollywood icon returns for her third Prada Galleria campaign, this time directed by visionary filmmaker Yorgos Lanthimos.
Known for his surreal, dreamlike style, Lanthimos transforms the handbag into something more than an accessory. It becomes a symbol of power, change, and identity. The short film unfolds like a cinematic ritual.
Prada Galleria Ritual Identities Campaign
Scarlett moves through everyday scenes that feel both ordinary and uncanny, repeating strange, symbolic gestures. In each sequence, she appears in new forms. She is multiplied, reinvented, and endlessly shifting. It’s a story of transformation, showing how one woman can hold infinite versions of herself.
Of course, Prada fashion is center stage. Scarlett stuns in sleek black tailoring, fluid dresses, and modernist makeup that amplify her timeless beauty. The Prada Galleria bag acts as her constant: a talisman she carries as she slips between characters. It feels both luxurious and mysterious, the ultimate statement piece for a woman in motion.
With creative direction from Miuccia Prada and Raf Simons, this campaign is all about telling a story. A story of identity, style, and the magic of reinvention.
