Chloé turns up the heat this winter with a campaign that’s anything but quiet. Shot by David Sims in the South of France, Grace Hartzel owns every frame like a rebel muse. The backdrop? A Belle Époque villa that once carried the wild energy of the 1970s.
Think sun-drenched terraces, tangled gardens, and the spirit of Villa Nellcote. It was a time when freedom, decadence, and mystery collided. Grace poses in chic looks with a modern edge.
Chloé Winter 2025 Campaign
One moment she’s draped in lace, the next the Chloé model is wrapped in fur, then buttoned into sharp tailoring. She’s untamed, sensual, and unbothered as an escape in human form. The campaign balances restraint with hedonism, elegance with grit. It feels raw, cinematic, and impossible to ignore.
Creative director Chemena Kamali sums it up: “Grace brought her own sensuality, rebellious charisma and dynamic free spirited energy into the campaign and made it entirely hers.” Translation: she lit it on fire.
Chloé’s winter 2025 collection lands in boutiques and on chloe.com starting September 4, 2025. Get ready to channel your inner Riviera rebel.
