Kendall Jenner is reevaluating what luxury means this fall. The supermodel reunites with Alo for the brand’s fall 2025 “Luxury Is Wellness” campaign, set against the dramatic desert landscapes of Amangiri in Utah.
It is a series of striking images that fuse fashion with a sense of stillness, strength, and intention. In the visuals, Kendall moves with quiet confidence, stretching beneath open skies, leaning into the calm of nature, and embodying the effortless minimalism she is known for.
Alo Fall 2025 Luxury is Wellness Campaign
Every scene feels like an invitation to slow down and reconnect. Alo’s message is clear: true luxury is about space, freedom, and ease. Kendall’s influence is present throughout the campaign. Her deep connection to nature and passion for mindful movement shaped the creative direction from start to finish.
She calls the project special, noting that Alo’s philosophy mirrors her own, living with intention and staying grounded through daily rituals. The result is a campaign that blurs the line between high fashion and holistic wellness.
It is a visual reminder that the most coveted things in life are felt rather than bought. And for fall 2025, Kendall and Alo make that feeling look impossibly chic.
