Get ready to run in style. LOEWE and On are back with a striking new collaboration, blending high fashion and athletic performance. Their latest release features the updated Cloudventure 2.0 sneaker and a fresh take on the Cloudtilt. It’s now available in standout shades like electric blue and pale pink.
LOEWE x On Cloudventure 2.0
Shot by George Eyres, the campaign stars nunchuck artist and athlete Mana Kimura-Anderson, whose sharp moves bring energy and power to the visuals. She’s seen wearing pieces from the collection while sprinting through rugged terrain. LOEWE’s styles prove this collection is just as functional as it is fashionable.
The drop doesn’t stop at sneakers. LOEWE x On also delivers lightweight performance apparel. Think breathable T-shirts, soft bras, shorts built for movement, and stylish zip-up jackets. Top it off with logo-mashed baseball caps that finish the look with a cool attitude.
Known for their sleek slip-on sneakers, On brings their Cloudtec® outsole to the Cloudventure 2.0. It offers support that feels barely there. The full collection launches May 14th, giving runners, fashion lovers, and collectors alike something to look forward to.
