Doja Cat is turning heads once again, this time with Marc Jacobs for the Summer 2025 campaign called Staycation. Shot by photographer Stef Mitchell, the images show the rapper and pop star lounging on a pink chair in the middle of the street, posing on fire escapes, and strutting through New York City like it’s her personal catwalk.
Marc Jacobs Summer 2025 Campaign
There are no beaches, no planes. It’s just pure style. The fashion? Playful, polished, and very Y2K-coded. Doja wears pastel pieces like mini skirts, cropped tanks, and wide-leg pants with playful patches.
Each look is paired with the brand’s It bags: the quilted Dual and the bold Sack bag. Stylist Sydney Rose Thomas gives the collection a nostalgic twist with glam accessories and girly streetwear vibes. In true Doja fashion, she keeps things unexpected.
One standout shot shows her lying on pavement, legs crossed, holding a denim chain bag as if it’s the latest status symbol. “Being on vacation isn’t about where you go—it’s how you show up,” she says. And honestly? She’s not wrong.
