Versace gets glam with the release of its Holiday 2022 campaign images and film. Carlijn Jacobs is the photographer behind the photographs that feature the models Sora Choi, Lily McMenamy, and Mila van Eeten, as well as the drag performer Gottmik.Â
Versace Holiday 2022 Campaign
The advertisements take their cues from Gianni Versace’s Versace Teatro books, which were published in the 1980s and 1990s and demonstrate his passion for the theater. In one photograph, Lily is seen looking stunning in an orange gown with a high slit; in another, Mila is seen flaunting the Greca Goddess bag with red nails and lipstick to match.
Lily McMenamy is the star of the campaign, her first for the brand. Daughter of Kristen McMenamy, whose image was synonymous with Versace in the mid-1990s, Lily is the main protagonist of a dedicated campaign film in which she runs to the theatre in a billowing chiffon dress, encountering along the way a cast of beautiful (and at times bizarre) Versace-clad characters…
Versace
Jacob KÂ provides the styling for the shoot. Finishing the cast’s looks, Anthony Turner and Soichi Inagaki are responsible for hair with makeup by Lucy Bridge. Casting duties are handled by Piergiorgio Del Moro, while Andrea Cellerino is in charge of set design. In beauty news, see Versace’s Dylan Purple fragrance advertisements.
