Sportmax has unveiled its spring-summer 2022 advertising campaign, which features leading face, Steinberg. The model poses for a series of dynamic studio pictures, which are captured by Mario Sorrenti. Plastic sheets are juxtaposed with sleek designs in shades of lavender purple, neutral beige, and cream white to create a striking visual effect.
Sportmax Spring/Summer 2022 Campaign
Lace-up accents, as well as corset elements, are featured on the bodices of the designs. Steinberg, who Elodie David-Touboul styles, also sports platform sandals and stylish bags. Creative direction is handled by Heiko Keinath, with casting by Piergiorgio Del Moro. For beauty, James Pecis works on Steinberg’s sleek fringe with makeup by Lisa Butler.
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Looks come to life through a fragmented lens, where a controlled clash between essential silhouettes and volumes creates a contemporary and feminine image. Sportmax depicts a truly iconic femininity with essential silhouettes that shape the body. A wide array of fabrics enriches the contemporary mood of the collection. Tailoring is empowered by the harmony of contrasts and leather keeps taking center stage, perfectly Sportmax.
Sportmax on S/S 2022 Collection
