Losing Focus – For its fall 2013 campaign, French brand Carven enlists Dutch photographer Viviane Sassen for a series of images which are shot out of focus. Model Marine Deleeuw stars in the new advertisements wearing the brand’s structured outerwear and ladylike silhouettes in a forest setting. Sassen’s previous work for brand were similarly avant-garde in their approach.
In the City – We have an exclusive first look at M Missoni’s fall 2013 campaign starring model Kirstin Liljegren. The advertisements were shot on location on the streets of Barcelona by Dutch photographer Viviane Sassen. The influence of the new collection references glam female musicians of the 70s and 80s such as Blondie, Annie Lennox and Patti Smith. Art direction was done by Johan Svennson of W Magazine while hair stylist Mark Hampton and makeup artist Shinobu were on beauty. Check out the official campaign film underneath the cut.
Multiplicity – Dutch photographer Viviane Sassen returns to shoot another campaign for French label Carven– this time for the spring 2013 season starring Sara Blomqvist. The Swedish beauty enchants in a series of somewhat trippy images showing “multiple sides” of the Carven woman with ladylike silhouettes and elegant prints on full display. The campaign also stars male model Thomas Sottong.
French Knits – Carven has teamed up with French knitwear brand Petit Bateau for a new capsule collection of simply elegant pieces. Model Anna de Rijk wears the collaboration’s collared dresses, striped polos and form-fitting dresses in these striking style book images photographed by Viviane Sassen.
The New Armor – Always known for its nontraditional covers, the fall-winter issue of Pop turns to photographer Viviane Sassen for two trippy images starring Jamie Bochert and Sui He. The girls appear limbless in the autumn designs of Chanel and Balenciaga respectively–and the effect is high impact indeed.
The Surreal Life – Carven once again enlists photographer Viviane Sassen for its fall 2012 advertisements starring Canadian beauty Anais Pouliot. Sassen captures unusual angles as Anais wears creative director Guillaume Henry’s colorful autumn designs.
In Bloom – Viviane Sassen takes to the colorful outdoors for her latest work in Dazed & Confused’s July issue. Capturing Lisanne de Jong in fashion editor Katie Shillingford’s vibrant technicolored selects, the designs of Rag & Bone, Jil Sander, Sonia Rykiel, Gucci and more get layered up for a dynamic and energetic effect.
Stylist Belen Casadevall complements open blue sky with bright pieces in this month’s Numéro France. Photographed by Viviane Sassen, the vibrant story pits model Kinée Diouf against nature in Terre de Sienne.