Smile, It’s Spring–Swedish brand Monki launches its first major campaign for the spring 2014 season featuring Chloe Norgaard. Known for her dynamic energy and colorful hair, the model is all smiles in these images photographed by Erik Wåhlström. Chloe wears vibrant prints and tomboyish fashions for the photo shoot styled by Elina Grothen. “To Monki, fashion is strongly associated with fun, lust and creativity,” says Caroline Carlryd Head of Design at Monki. She goes on to explain the decision to show a smiling Norgaard in the ads, “And no season more so than spring. Smiling, and receiving a smile affects us all so much—that’s a scientific fact. We want to put the smile back in fashion!”
Hilary for Lindex–Showing off her svelte physique, American model Hilary Rhoda kicks off Lindex’s spring 2014 season with a lingerie shoot featuring the retailer’s best of the basic styles. The brunette wears lace, cotton and micro fabrics for a simple and uncomplicated look. See more images of Hilary’s lingerie shoot below, and in case you missed it, see Lindex’s spring mainline campaign featuring Kate Hudson–the new brand ambassador.
Tough Glamour–Launching its first ever shoe collection based off of the runway looks designed by creative director Olivier Rousteing, Balmain releases images of its spring-summer 2014 footwear line, and it’s as tough and rock and roll glam as to be expected. The range includes high-heeled sandals, stilettos, boots and flats in luxe fabrics including python, soft suede and perforated calfskin. Metal detailing is a signature must on many of the designs. See more of the shoes below.
Irina & Beach Bunny Reunited–Following up the spring 2014 campaign, Irina Shayk is back once again for Beach Bunny Swimwear’s new “Femme Fatale” advertisements also for the spring season. The brunette babe is serving body and face with a series of strong and sexy poses photographed by Yu Tsai. And when Irina is not ruling campaigns, she is ruling fashion magazines. See her recent photo shoot for V Magazine with R. Kelly for more of the Russian stunner.
Kate for Lindex–American actress Kate Hudson is the new face of Lindex’s spring-summer 2014 campaign, and also serves as the muse for the new collection. Hudson is all smiles in the advertising images photographed by Giampaolo Sgura. The star has signed on for three collections total, the first of which will be available online and in Lindex stores starting on March 19th. “This collection is so fresh and unique,” says Kate about the collaboration. “It speaks to so many types of women from all walks of life in such a fashionable, yet accessible way.”
Fashion brand Maiyet taps Binx Walton for its spring-summer 2014 campaign captured by Cass Bird. Known for her laid-back style of photography, Bird shoots Binx in a series of sunny images where she charms in eclectic prints and the label’s refined jewelry. Binx is a star on the rise–also appearing in the spring advertisements from Celine alongside Daria Werbowy and Julia Nobis.
UK-based lingerie label Myla London presents its spring-summer 2014 campaign with a set of sexy images starring none other than Brazilian bombshell Ana Beatriz Barros. The former Victoria’s Secret model enchants in bedroom ready looks including lacy bra and underwear sets as well as fur and jackets as the perfect complements in these images photographed by David Oldham. The advertisements were made with creative direction under Valerie Wickes and styling by Kimi O’Neil.
Nina for Banana Moon–No stranger to modeling swimwear, Nina Agdal strips down to bikini styles for the spring-summer 2014 lookbook from swimsuit label Banana Moon. The Danish beauty, who recently appeared on the cover of Sports Illustrated alongside Lily Aldridge and Chrissy Teigen and in Beach Bunny ads, looks tanned and amazing in the new season, California-inspired looks including colorful prints, girly embellishments and sexy cuts.
Miss Denim–Italian fashion brand Miss Sixty shows off the elegant side of denim in its spring-summer 2014 campaign featuring Lily Donaldson. The British model is captured by Willy Vanderperre for the new advertisements where she sports denim styles with red accents including ballerina tulle and cropped gloves styled by Marie Chaix. See more of the campaign’s images below.
Wild Hearts–Fashion retailer Urban Outfitters has released its new spring lookbook called “Wild at Heart”. The free-spirited shoot was photographed by Magdalena Wosinska and tells a story of youthful adventure and fun. Teresa Oman (who also appeared in UO’s pre-spring shoot), Stella Maxwell, Romee Strijd and more models hit the road in festival ready looks featuring bohemian prints, cut-off denim and crop tops. You can shop the “Wild at Heart” shoot here.