proenza schouler

proenza schouler1 Meghan Collison Fronts Proenza Schoulers Fall 2012 Campaign by Alasdair McLellan

Modern WomanProenza Schouler’s fall 2012 campaign taps into androgynous style with a boyish looking Meghan Collison wearing designers Lazaro Hernandez and Jack McCollough’s Japanese-inspired pieces. Photographed by Alasdair McLellan with styling by Marie Chaix, Meghan keeps it casual in the black and white images shot on location in New York City. / Hair by Paul Hanlon, Makeup by Diane Kendal

proenza schouler Proenza Schouler Fall 2012 | New York Fashion Week

Proenza Schouler’s Cool Woman – After spring’s secretarial inspired fashion, Proenza Schouler designers Lazaro Hernandez and Jack McCollough focused on modern, Japanese inspired silhouettes for fall 2012. Models hit the runway in androgynous shapes with asymmetrical necklines and skin-baring hemlines. A color palette of pure white graduated into electric blue, burgundy and crimson red hues matched with Eastern patterns. A story of contrast, Proenza’s protagonist was elegant yet sporty, modern yet classic, youthful yet mature for the new season.

proenza schouler4 Natasha Poly for Proenza Schouler Spring 2012 Campaign by Willy Vanderperre

Pin-up ProenzaProenza Schouler gives us a modern take on retro inspired silhouettes for its spring 2012 campaign starring Natasha Poly. Captured by Willy Vanderperre with styling by Olivier Rizzo, Natasha bares some skin in the sexy secretary chic looks. Hair by Recine and makeup by Diane Kendal perfect the elegant looks.

proenza schouler Proenza Schouler Spring 2012 | New York Fashion Week

Proenza’s Strict SpringProenza Schouler designers Lazaro Hernandez and Jack McCollough took their contemporary lady in a more button-up yet revealing direction for the spring 2012 season. The duo’s collection featured midriff baring cuts, 40s inspired silhouettes and a mix of stripe and floral prints. Strong shoulders paired with mussed hair and modest makeup told a story of a strength and femininity for the new season.

proenza2 Proenza Schouler in <em>Interview</em> March 2011 by Craig McDean

Interview’s March issue features a piece on Proenza Schouler designers Lazaro Hernandez and Jack McCollough and their trend setting clothes. Interviewed by actress and friend, Chloe Sevigny, the designing duo open up about the competition between young designers, collection inspirations and the stress of pre-collections as McCollough reveals, “There’s definitely more stress. If anything, the biggest stress these days are these pre-collections. They eat up so much of our time. We don’t have a design director, so Lazaro and I, for the most part, do everything ourselves on a design level.”

The feature also includes model Kasia Struss wearing pieces from Proenza Schouler’s spring 2011 collection. Photographed by Craig McDean, Kasia represents the elegant yet contemporary aesthetic of the label. / Casting by Michelle Lee

For more of the Proenza Schouler article (and photos), visit

liv tyler Liv Tyler by Theo Wenner in Proenza Schouler for <em>Purple Fashion</em> S/S 2011

Purple Fashion continues to highlight the spring 2011 collections with Theo Wenner’s no fuss shoot starring actress Liv Tyler in a wardrobe of head to toe Proenza Schouler. Styled by Mel Ottenberg, Liv dons Jack McCollough and Lazaro Hernandez’s colorful and eye-catching creations for a beach outing.