Proenza’s Strict Spring – Proenza Schouler designers Lazaro Hernandez and Jack McCollough took their contemporary lady in a more button-up yet revealing direction for the spring 2012 season. The duo’s collection featured midriff baring cuts, 40s inspired silhouettes and a mix of stripe and floral prints. Strong shoulders paired with mussed hair and modest makeup told a story of a strength and femininity for the new season.
Proenza Schouler features Zuzanna Bijoch as the face of its fall 2011 advertisements lensed by Willy Vanderperre. The collection’s eclectic prints and streamlined silhouettes are highlighted in the colorful layout design.
Interview’s March issue features a piece on Proenza Schouler designers Lazaro Hernandez and Jack McCollough and their trend setting clothes. Interviewed by actress and friend, Chloe Sevigny, the designing duo open up about the competition between young designers, collection inspirations and the stress of pre-collections as McCollough reveals, “There’s definitely more stress. If anything, the biggest stress these days are these pre-collections. They eat up so much of our time. We don’t have a design director, so Lazaro and I, for the most part, do everything ourselves on a design level.”
The feature also includes model Kasia Struss wearing pieces from Proenza Schouler’s spring 2011 collection. Photographed by Craig McDean, Kasia represents the elegant yet contemporary aesthetic of the label. / Casting by Michelle Lee
For more of the Proenza Schouler article (and photos), visit InterviewMagazine.com
Purple Fashion continues to highlight the spring 2011 collections with Theo Wenner’s no fuss shoot starring actress Liv Tyler in a wardrobe of head to toe Proenza Schouler. Styled by Mel Ottenberg, Liv dons Jack McCollough and Lazaro Hernandez’s colorful and eye-catching creations for a beach outing.
Proneza Schouler went print crazy for its fall 2011 presentation during the second to last day of New York Fashion Week. Ranging from tribal to art-deco inspired prints, Proenza designers Jack McCollough and Lazaro Hernandez reigned in the graphic over saturation with a subtle color palette of blue, green and orange hues.
Proenza Schouler enlists Melissa Tammerijn and Julia Nobis for its spring 2011 campaign. Photographed by Willy Vanderperre, the blonde duo appear sweet and elegant in the label’s colorful redefinition of elegance.
Playing with prints and colors, the pre-fall 2011 collection from Proenza Schouler offers asymmetrical silhouettes. Juxtaposing the masculine and the feminine, Julia Stegner wears the label’s relaxed shapes and cool patterns for the new season.
Taking to an open rooftop, Giedre Dukauskaite wears pieces from Proenza Schouler’s fall collection for the latest Bon International. Photographed by Benny Horne with styling by Marcus Söder, the Lithuanian beauty exudes feminine sensuousness in the outdoor spread.
The spring 2011 effort from Proenza Schouler is made for the modern day lady with it’s luncheon dresses and three piece suits. A definite departure from last season, the line brings a sense of youthful whimsy to reserved designs with sheer materials, asymmetrical silhouettes and spots of bright color.
Proenza Schouler launches its first print campaign this season, and taps photographer Daniel Jackson to shoot the youthful trio of Ann Kenny, Kirby Kenny and Tati Cotliar wearing the label’s grungy prints and sleek silhouettes.