Aerie Gets Real – For spring 2014, aerie (American Eagle’s lingerie line) releases a campaign of models unretouched wearing their new collection of bras, underwear and bedroom apparel. With the slogan #aerieReal, it’s about showing real beauty in a time that image editing is all the rage. “The purpose of ‘aerie Real’ is to communicate there is no need to retouch beauty, and to give young women of all shapes and sizes the chance to discover amazing styles that work best for them,” said Jennifer Foyle, aerie’s Chief Merchandising Officer. See a preview of the aerie campaign below, and tell us what you think about the unretouched photos.
Rosie Poses for Autograph – British stunner Rosie Huntington-Whiteley is back for the spring 2014 season of her Autograph line of lingerie for Marks and Spencer stores. Rosie, who recently appeared in Juicy Couture’s new ads, poses in a mix of underwear and camisole looks. The blonde belle poses in a dreamy set of images with sexy, bedroom ready curls and her signature pout.
Candice in VS – Kicking off the New Year, Candice Swanepoel shows off her sweet and sexy sides for a new Victoria’s Secret shoot. The blonde Angel poses in pastel colored undergarments for the lingerie giant and even rocks some tennis shoes in a few of the shots. With her hair styled in a demure braid or sexily tousled tresses, Candice proves why she is one of Secret’s most popular models.
La Perla Spring – In December, we got a sneak peek of La Perla’s spring-summer 2014 campaign and now here is a look at the complete set of photos starring stunners Cara Delevingne, Liu Wen and Malgosia Bela. The trio poses for Mert & Marcus in sexy lingerie looks styled by Ludivine Poiblanc. Shot in the studio with an Avedon-inspired style, we have to say this is some of the best photos of the girls yet!
Doutzen for VS – Dutch stunner Doutzen Kroes stars in a new lingerie shoot for Victoria’s Secret. The Angel who recently walked the 2013 Victoria’s Secret Fashion Show can be seen flaunting her svelte figure in these sexy images. Decked out in lace, diamonds and rhinestones; Doutzen looks ready for the holiday season in a black, white and pink palette.
Gisele Reveals New Line – Posing for her new Gisele Intimates campaign, supermodel Gisele Bundchen is ever the picture of pure sexy in these images. The Brazilian beauty snapped these new images to celebrate the launch of the lingerie line being sold at NK Stores. According to Elle Brazil, the designs will be available at NK this month in São Paulo and Rio de Janeiro. See Gisele’s previous lingerie campaign here.
Lingerie Babes – French lingerie label Chantelle celebrates body diversity with its fall-winter 2013 campaign. The advertisements star plus size model Robyn Lawley and Maryna Linchuk who is straight sized. The girls look absolutely stunning in the new images wearing satin, lace and boudoir attire from the brand’s Noir Collection available for a range of sizes.
Fifty Shades Lingerie – The author of the well-known “Fifty Shades of Grey” trilogy E.L. James has collaborated with Swedish clothing brand KappAhl to create a collection of lingerie and intimate pieces that hit stores this month. Thanks to Vogue.it, we have a look at the campaign stars the super sexy Signe Nordstrom, in an outing of looks featuring the book’s significant symbols including a silver-grey tie, key necklace and black lace eye mask. “It has been incredibly exciting and interesting to be involved in the process, from the production of the concept through the design to the final collection,” says James about the collaboration.
Intimates Launch – Australian label Bonds has launched its new intimates line, and tapped homegrown beauty Sarah Stephens to star in the campaign. Sarah has been known for flaunting her body after appearing in a swimwear campaign for Seafolly, walking Victoria’s Secret and fronting Agent Provocateur ads. Bonds previous campaign stars include the likes of Miranda Kerr, Shanina Shaik and Catherine McNeil.
Provocative Woman – The November issue of L’Officiel Ukraine spotlights lingerie style with this fashion shoot starring Dioni Tabbers. The blonde bombshell poses for Jenny Brough in set of sultry snaps taken outdoors. In the images Dioni wears a mix of furs, intimate wear and dresses from the likes of Burberry Prorsum, Agent Provocateur and Fendi styled by Natascha Hawke.