cris urena lingerie hm1 Cris Urena Poses in Lingerie for H&M Style Update

Style Secrets—Posing for H&M, Cris Urena poses for a new style update from the store with a lingerie shoot featuring intimate looks in all white. The Dominican-American beauty recently made an appearance in this year’s Sports Illustrated Swimsuit Issue, making her a model to look out for. The H&M shoot has Cris posing in a set of sun-drenched images with perfectly curled tresses and glam makeup looks.

intimately free people david bellemere10 Camille Rowe, Farah Holt & Amanda Norgaard Charm in Intimately Free People Shoot

In Between Dreams—The spring line from Free People’s loungewear and lingerie range Intimately Free People is previewed in these new lookbook images photographed by David Bellemere. The shoot features Camille Rowe (who can be seen in this month’s latest L’Officiel Netherlands), Farah Holt and Amanda Norgaard stripping down to the romantic basics with a mix of vintage-inspired slips, lacy underwear and all new bra shapes.

jc penney elle macpherson line Elle Macpherson Bringing The Body Lingerie to J.C. Penney

Portrait: Elle Macpherson

J.C. Penney is teaming up with Australian model Elle Macpherson for an exclusive line of lingerie called what else but, “The Body by Elle Macpherson”? A line of bras and panties in mostly cotton fabrics, the line will retail at $50 to $150. “I created this for myself, because I thought there was a gap,” Macpherson, who recently turned 50, tells The AP. “I really wanted to address this idea of shape.” Look out for Elle’s new line starting on April 11th in select J.C. Penny stores.

bar refaeli passionata spring 2014 7 Bar Refaeli Gets Fun, Flirty in Passionata Spring 2014 Ads

Bar’s Colorful Ads for Passionata–Continuing her collaboration with lingerie brand Passionata, Bar Refaeli is back again as the face of its spring-summer 2014 campaign where she seems to be in a fun and flirty mood. Posing with birthday cakes, lollipops and flowers; the Israeli model charms in the colorful undergarment styles of the season. For more Bar, see her recent shoot with Diane Von Furstenberg shot by Terry Richardson.

helena christensen for triumph spring 2014 5 Supermodel Helena Christensen Models Triumph Lingerie Collaboration

Helena for Triumph–Marking her third collaboration with lingerie brand Triumph, Danish supermodel Helena Christensen sizzles in the style book images for the spring 2014 line. The supermodel explains to Vogue UK why she has held off on licensing her name in merchandising deals. “I probably lost out on a lot of deals because of that, but it just didn’t feel right,” the Vs. Magazine cover girl says. “I always thought, ‘OK, you’ve got what you need, you’ve saved up what you could, so now you can work on things that inspire you.’”

etam lingerie spring 2014 collection5 Bedroom Eyes: Natalia Vodianova Models Etams Spring 2014 Lingerie Line

Natalia in Lingerie–Following up her campaign for the brand’s swimwear line, Natalia Vodianova returns as the face of Etam’s spring-summer 2014 lingerie collection. These new style book images show the Russian model in a range of looks including lacy underwear sets, peekaboo stockings and one-piece lingerie styles. See below for more photographs from Natalia’s Etam shoot.

lindex spring 2014 lingerie1 Hilary Rhoda Stars in Lindex Spring 2014 Lingerie Shoot

Hilary for Lindex–Showing off her svelte physique, American model Hilary Rhoda kicks off Lindex’s spring 2014 season with a lingerie shoot featuring the retailer’s best of the basic styles. The brunette wears lace, cotton and micro fabrics for a simple and uncomplicated look. See more images of Hilary’s lingerie shoot below, and in case you missed it, see Lindex’s spring mainline campaign featuring Kate Hudson–the new brand ambassador.

myla spring 2014 ana beatriz barros1 Ana Beatriz Barros Stars in Myla London Lingerie S/S 2014 Campaign

UK-based lingerie label Myla London presents its spring-summer 2014 campaign with a set of sexy images starring none other than Brazilian bombshell Ana Beatriz Barros. The former Victoria’s Secret model enchants in bedroom ready looks including lacy bra and underwear sets as well as fur and jackets as the perfect complements in these images photographed by David Oldham. The advertisements were made with creative direction under Valerie Wickes and styling by Kimi O’Neil.

karlie kloss victorias secret lingerie1 Angel at Night: Karlie Kloss Sizzles in Victorias Secret Lingerie

Karlie at Night–From gracing the pages of Vogue to posing in sexy lingerie, Karlie Kloss seems to be able to do it all. The Victoria’s Secret Angel stars in a new photo shoot for the apparel label where she poses against a city backdrop at night with tousled tresses and nighttime ready makeup. To see more of Karlie, check out her winter campaign for Animale, where she channels a Celtic princess (yes, really).