The New Icons – H&M taps leading models Daphne Groeneveld, Liu Wen, Lindsey Wixson and Joan Smalls for a new collection inspired by their personalities and style, “The New Icons”. The outing features pre-summer apparel and accessories, and will hit stores at the beginning of April.
White Hot Looks – Following up the announcement in January, we finally have a look at the Rock’n'Roll Mansion campaign from H&M starring Georgia May Jagger. The British model and daughter of rock royalty poses for Terry Richardson in white, silver and grey looks including biker jackets, mixed, shift dresses and tie-dyed jeans. Georgia looks retro glam with a blonde bouffant and smokey eyes.
The Full Package – The latest style book from H&M offers a look at spring clothing and accessories with three top models–Liu Wen, Sigrid Agren and Constance Jablonski to be more exact. The trio poses for Andrew Yee in a casual mix of denim, tribal prints, colorful bags and printed pants. / Art direction by Mikaal Kangas
Secret Garden – After reporting the news in January, we have a complete look at H&M’s Conscious campaign starring French model and musician Vanessa Paradis. Captured for the spring 2013 season in setting of lush flora, Vanessa enchants in the print advertisements lensed by Camilla Akrans and a film directed by Johan Renck. The new collection features sustainable materials such as organic cotton, recycled polyester and Tencel; and will hit stores this March.
Modern Retro – H&M gets into the retro spirit for a recent style book update featuring leading model Ginta Lapina. With art direction by Mikael Kangas, the blonde wears a selection of cropped sweaters and pleated dresses lensed by Andrew Yee.
Happy Valentine – Model Bianca Balti plays the role of bombshell well, so it comes as no surprise that H&M would tap the brunette beauty for its Valentine’s Day collection featuring sexy lingerie styles. The Italian stunner plays pure seductress in pink and black sets of lacy undergarments.
Casual Chic - Madison Headrick stars in H&M’s latest trend update, wearing casual chic looks for the spring season in front of the lens of Andrew Yee. With art direction by Mikael Kangas, Madison oozes a confident cool in outfits styled by Marina Kereklidou.
Cool Summer – Although it may be cool outside, H&M has us thinking of the warmer months ahead with its summer 2013 style book. Starring Julia Hafstrom, the season juxtaposes floaty separates with laid-back denim pieces. Silhouettes are loose-fitting and Eastern inspired while shoes are paired with colorful socks.
Conscious Style – Actress, musician and model Vanessa Paradis is the latest face tapped for H&M’s Conscious Collection coming this spring. The collection is made of sustainable materials such as organic cotton, recycled polyester and Tencel. “I like being part of something like the Conscious collection at H&M. I try my best to shop consciously, and vintage is very much part of my wardrobe. I love the style and it works in an eco-friendly way because I like to use and reuse old clothes,” says Paradis of the collaboration. The collection will be available in H&M stores worldwide starting on March 25th, but for now, check out a preview of the collection and backstage images of the campaign underneath the cut.
Rocking Georgia – Daughter of rock royalty, Georgia May Jagger, is set to front H&M’s Rock‘n’Roll Mansion collection this February. The campaign, which was photographed by Terry Richardson, features biker jackets, mixed boucle outerwear, shift dresses with belts and tie-dyed jeans. “I think music influences fashion and has done so for generations,” says Georgia. “Music creates a certain mood and then people dress accordingly. I think it’s all quite closely intertwined.” Check out more backstage and product images of the Rock’n'Roll collection after the cut.