The Irresistibles – Chinese model Wang Xiao is the latest face tapped for H&M’s frequent trend updates. The style book was shot by Koray Birand with creative direction by Mikael Kangas. In the images, the dark-haired beauty sports neutral hues such as black, nude and plum in A-line skirts, cropped jackets and sheer tops.
Summer Black – H&M taps Belarusian model Maryna Linchuk for its new style update focusing on black, summer pieces. Koray Birand photographed the blonde while Mikael Kangas was in charge of art direction for the shoot. Maryna sports lace, chiffon and beaded embroidery in the style snaps.
Summer Beauy – Toni Garrn continues her association with H&M for one of the Swedish fashion retailer’s summer 2013 campaigns. The German beauty has fronted marketing materials for H&M since early 2012. Honer Akrawi snapped Toni wearing flirty new season apparel for the famously affordable fashion chain’s latest advertising blitz.
Glam Nouve – Daphne Groeneveld stars on this style book update for H&M online. Lensed by Johan Sandberg, the Dutch beauty poses in a series of black and white images featuring modern basics including jumpers, sheer blouses and bohemian skirts. Made with art direction by Mikael Kangas, the blonde model charms in the style feature.
Romantic Edge – Joan Smalls is the latest model to be enlisted for one of H&M’s many style books. This time, the Puerto Rican beauty stars in the fashion retailer’s “Romantic Edge” shoot featuring graphic black and white looks with lace detailing. In the sunny images, Joan poses in a garden setting wearing youthful styles ranging from casual denim to feminine sheer.
French Touch – With previous collaborations including brands such as Lanvin, Maison Martin Margiela and Versace; fashion retailer H&M teams up with French designer Isabel Marant for a fall 2013 collection. Marant is well-known for her bohemian, Parisian and rock ‘n’ roll inspired designs. The designer will create a wardrobe of must-have pieces set to debut online and in 250 stores worldwide on November 14th of this year. The collaboration will include clothing and accessories for women, teenagers and Marant’s very first collection for men.
Summer of Doutzen – After featuring a preview earlier this week, here are more images from H&M’s summer 2013 campaign starring the always stunning Doutzen Kroes. The Victoria’s Secret beauty poses in Tulum, Mexico, wearing summer essentials for the lens of Terry Richardson. Hunky male model Tyson Ballou joins Doutzen for a beach house outing full of casual separates.
Dreamy Summer – Doutzen Kroes is the new face of fashion retailer H&M’s summer 2013 campaign. The Dutch top model posed for Terry Richardson in Mexico for the advertisements showcasing lightweight styles of the season. The Victoria’s Secret babe has previously appeared in campaigns for Tiffany & Co., Miu Miu and L’Oreal.
Standing on the Sun – Following up the print advertisements, fashion retailer H&M has released a video starring Beyonce wearing its summer 2013 collection. The megastar sings her new song, “Standing On The Sun”, in the tropical locale of Barbados. Directed by Jonas Åkerlund, Beyonce works it in summer swimwear and beach coverups whether in the sand or water.
Spring Fling – Frida Gustavsson stars in a new style book from H&M, wearing standout pieces from the retailer’s spring collection. This season foulard prints, denim and lace set the tone for a casually chic outing. The Swedish beauty poses in a sunny desert setting with fringe-adorned and gold jewelry as accessories of the season. / Art Direction by Evelina Sollander, Photos by Patrik Sehlstedt