Western Goes Modern – American model Cameron Russell poses in a new style update for H&M, wearing western chic looks gone modern. Photographed by David Roemer of Atelier Management and styled by Luisa Pena, the beauty charms in cowgirl glam fringe, eclectic prints, denim and maxi dresses. Cameron also recently appeared in H&M party glam shoot. / Hair by Keith Carpenter, Makeup by Nikki Minray
Key Spring Looks – Fashion brand H&M is fully embracing the spring season with a style update featuring the always lovely Edita Vilkevicute. The blonde model sports a retro-inspired coif in its “Key Pieces” online feature. We love the smart looks featured including art-deco inspired prints, the tuxedo jacket, eye-catching stripes and cute dresses. Want to see more of Edita? Check out her recent shoot for H&M lingerie.
H&M’s New Year Celebration – Global retailer H&M is celebrating the Chinese New Year with a new campaign starring top models Sui He and Tian Yi. The campaign will exclusively run in the Asian markets of Hong Kong, China, Malaysia and Singapore starting on January 9th. 2014 is the year of the horse and H&M will be celebrating that with special t-shirts and accessories in Asia.
Conscious Fashion – Following up the news that Amber Valletta would front its spring 2014 Conscious campaign, H&M has revealed it will not be releasing just one but TWO eco-friendly collections. Valletta will star in the Conscious and Conscious Exclusive advertisements, with the Exclusive line also featuring Elizabeth Von Guttmann and Alexia Niedzielski of design think tank Ever Manifesto. “I’m very excited to work with the H&M Conscious campaign, because we share the same values about sustainability,” says Valletta.
Spring Preview – Romanian model Andreea Diaconu wears the spring 2014 collection from H&M in this lookbook video. While we may not have seen the complete collection yet, we did see a preview during Fashion Week and the collection is very bohemian chic. In the film, Andreea wears fringe, flowing blouses and super cute maxi dresses.
Introducing H&M Sport – Coming to an H&M near you in January 2014, the Swedish retailer is offering a full-on activewear range of items for women, men and children called H&M Sport. The line was designed with the expertise of the Swedish Olympic team. The women’s line features performance wear including running separates, yoga wear, water repellent pants as well as sports bras in various colors.
Take a look at previews of the line from WWD.com. “The new H&M Sport is so exciting, especially because of the expert input from the Swedish Olympic team. Sports and fitness are becoming an increasingly important part of our lives, and the new H&M Sport is there to help everyone look and feel great,” says Ann-Sofie Johansson, Creative Head of Design at H&M.
H&M Cyber Monday – If you happen to miss the sales on Black Friday, don’t worry H&M has you covered with its Cyber Monday Deals. On Sunday, December 1st, and Cyber Monday, December 2nd, you can receive 40% off online purchases of $50 or more plus free shipping. Now, that’s a great deal! / Image: Edita Vilkeviciute for hm.com
Stylish Cover Up – One of our favorite models Edita Vilkeviciute is back again for an H&M style update. In her last shoot for the Swedish retailer, Edita showed some skin in sexy lingerie looks. But in these snaps, Edita gets covered up in a mix of denim, military-inspired jackets and printed tops for the perfect model off duty look.
Black Friday Deals – Everyone knows that Black Friday, the Friday after Thanksgiving, is a great time to get a deal. And fashion retailer H&M has already started in on sales. Online, you can buy Black Friday accessories until November 30th. And in store, the pre-sales include pants, sweaters and jeans starting at $9.95 while outerwear starts at just $19.95. And on the actual Black Friday. People can expect:
Deals starting at $2.95
Scratch-offs for the first 100 people with values up to $300
Sunday, December 1st, and Cyber Monday, December 2nd, receive 40% off online purchases of $50 or more plus free shipping
“Black Friday Deal Days” leading up to Black Friday with up to 70% off
Amber for H&M – Fashion retailer H&M has just released the news that model and actress Amber Valletta will appear in the 2014 H&M Conscious campaign. The new collection hits select H&M stores on April 10th of next year. You may remember that this year’s Conscious collection starred French actress Vanessa Paradis photographed by Camilla Akrans.
Amber is certainly a proponent of environmentally friendly fashion. The American model recently collaborated with Yoox.com for the Master & Muse collection which focuses on sustainable style.