carven spring summer 2014 campaign1 Carven Enlists Marte Mei Van Haaster for its Spring/Summer 2014 Campaign

Carven’s Floral Spring – French brand Carven continues its collaboration with Dutch artist Viviane Sassen for its spring-summer 2014 campaign featuring Marte Mei Van Haaster. The images are a bit less surreal than previous seasons, with a focus on floral decorations which appear to be floating next to the embroidered designs. The flowers add another dimension to the feminine cardigans and short skirts of the new season.

carven fall ads1 Carven Gets Out of Focus for Fall 2013 Campaign by Viviane Sassen

Losing Focus – For its fall 2013 campaign, French brand Carven enlists Dutch photographer Viviane Sassen for a series of images which are shot out of focus. Model Marine Deleeuw stars in the new advertisements wearing the brand’s structured outerwear and ladylike silhouettes in a forest setting. Sassen’s previous work for brand were similarly avant-garde in their approach.

CarvenSpringCampaign2 Sara Blomqvist Shows Two Sides for Carvens Spring 2013 Campaign by Viviane Sassen
Multiplicity – Dutch photographer Viviane Sassen returns to shoot another campaign for French label Carven– this time for the spring 2013 season starring Sara Blomqvist. The Swedish beauty enchants in a series of somewhat trippy images showing “multiple sides” of the Carven woman with ladylike silhouettes and elegant prints on full display. The campaign also stars male model Thomas Sottong.