The Appeal of Frida – Inspired by Mexican artist Frida Kahlo, Fredrik Wannerstedt photographs this colorful story of sumptuous gowns and dresses for the latest edition of DV Mode. Model Åsa Engström wears Kahlo’s signature up-do with the elegant selects of Mona Norremo including ornate headpieces. / Makeup by Sandra Öjeland, Prop stylist: Anton Thorsson
The Beauty Games – The latest campaign from Swedish retailer NK is inspired by the Olympic games with a series of advertisements giving beauty looks a sporty twist featuring themes such as fencing, archery and boxing. Captured by Andreas Sjodin with creative direction by Garbergs, the images star Ellinore Erichsen, Asa Engstrom and Tenzin in colorful makeup and all white looks styled by Naomi Itkes. Makeup artist Ignacio Alonso offers bold eye shadow while hair stylist Rudi Lewis creates sleek coifs for the advertisements.
H&M Conscious Collection from WM Artist Management on Vimeo.
Conscious in Motion – After taking a look at the campaign images from H&M’s fall 2011 Conscious collection, we now have this short film directed by photographer Axel Lindhal (WM Artist Management). Starring Frida Gustavsson, Asa Engstrom and Caroline Brasch Nielsen in demure selects, the clothing in motion is perhaps even more enviable.
I absolutely adore this campaign, even more so than Prada’s. The use of the frame is quite interesting. It brings an extra dynamic to what could be a bland (but pretty) campaign.