To Top

Sara Blomqvist by Andreas Sjodin for NK Style Crimes Campaign

Style Crimes – Swedish retailer, NK Stockholm, enlists Andreas Sjodin for their latest campaign which takes strict fashion rules and breaks them with a bold elegance. With art direction by Garbergs, model Sara Blomqvist gets swathed in fall layers and cotton candy hues from the likes of Max Mara, Rodebjer, Nicole Farhi, Acne, Moschino and Jimmy Choo styled by Robert Rydberg


  1. Charles Kane

    August 25, 2011 at 4:40 pm

    Hardly recognise her, just the slightly sly enigma in her eyes that survives. Sara also reveals a sophisticated elegance which I don’t think we’ve see before. Each of the polka dot shots are wonderful. So exciting to see a model develop and grow.

  2. Jayde

    August 25, 2011 at 8:20 pm

    She has a Mona Lisa smile, doesn’t she?  Great shots.  I love the juxtaposition in colour here.

  3. Ilona

    August 25, 2011 at 8:31 pm

    wow, the first picture is wonderful…. I want her hair cut!

  4. Annastepanova

    August 26, 2011 at 7:32 am

    good styling! love the spotty outfit

  5. Alice Falson

    August 26, 2011 at 1:35 pm

    liked the blue hair! hahaha

  6. anonymous

    August 27, 2011 at 12:41 pm

    Her look is already a sophisticated one, but here it’s less stoic than usual and really intriguing.  Sara is becoming one of my favorite models, she’s always slightly under the radar but always lovely.

  7. Hamish Scott-brown

    September 6, 2011 at 11:56 am

    Wow…..what can i say….the painterly quality here and the use of light and colours is just amazing

Leave a Reply

Your email address will not be published. Required fields are marked *

More in 2011