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Natalia Vodianova is Sleepless for W Magazine December 2012 by Mert & Marcus

Sleep No MoreMert & Marcus capture longtime muse Natalia Vodianova for this hauntingly dreamlike story featured in W Magazine’s December issue. The Russian model poses in a flooded apartment wearing neon-hued looks from the winter collections of Givenchy, Marc Jacobs and Miu Miu amongst others styled by fashion director Edward Enninful. / Hair by Julien d’Ys for Julien d’Ys, Makeup by Charlotte Tilbury


  1. Tom Barrett

    December 6, 2012 at 11:12 pm

    wow and how?

  2. Elena Vasilieva

    December 6, 2012 at 11:36 pm

    wow, that’s really good.

  3. florence

    December 7, 2012 at 11:56 am

    Call me cynical but in this day and age, One cannot help but wonder whether it is all computer tricks or was she really in a stunning wet set? only the people involved know the answer to that I guess. Personally, I have my doubts.

  4. Dyllis Filler

    December 7, 2012 at 1:36 pm

    It looks real to me…gorgeous regardless

  5. georgeUK

    December 7, 2012 at 4:39 pm

    Gregory Crewdson

    • Karina

      December 17, 2012 at 10:02 pm


      • shelly

        December 19, 2012 at 8:16 pm

        yeah, like most of their photos – either crewdson or jeff bark

  6. Alexa L'Europa

    December 7, 2012 at 5:44 pm

    If there was no flood, the pictures wouldn’t be great. But, I guess that’s the point. #5 is my fav of them

  7. danzo

    December 7, 2012 at 6:12 pm

    no, the water isn’t real. but looks pretty good! the “tell” is there are no dynamic ripples in the water around the models’ limbs in the water. an arm or leg in water makes for complex small interacting wave patterns. Another tell, the water looks a bit static jello-like in certain shots, rising up on a thigh. Here’s a untweaked shot of a foot in real water with dynamic wavelets, very hard to get this right in Photoshop!

    • Jacob

      December 8, 2012 at 7:15 am

      100% the water was real!!! i was there

      • danzo

        December 10, 2012 at 2:06 am

        I want to believe, but look at picture #2, the models face is shown as reflecting in the water, but her head is clearly placed back too far on the table for that perspective. the water was composited in, and reflection was added post-shoot.

  8. georgedipping

    December 19, 2012 at 5:33 pm

    M&M = LoR (lot of retouch)

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