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Marc Jacobs Joins Ginta Lapina for Diet Coke Campaign

Marc Jacobs x Diet Coke – Named as the Creative Director of Diet Coke earlier this year, designer Marc Jacobs appears in the 2013 campaign for the soda brand alongside model Ginta Lapina. Jacobs dons a kilt as he hoists the blonde beauty on oversized versions of his new bottle designs which celebrate eighties and nineties style. The advertisements were shot by Stephane Sednaoui and the limited edition cans are available in Europe this month. (WWD)


  1. Anna

    March 12, 2013 at 7:14 pm

    So cute and fun.

  2. tanzer

    March 12, 2013 at 7:15 pm

    this might have been more fun with real props and physical staging. with these photoshopped compositions, the sense of gravity isn’t there, which is the foundation of much of physical comedy. if there isn’t a risk of falling, there is no real achievement in making the pose, so the tension and dynamics fizzle out.

  3. ghost.

    March 13, 2013 at 1:07 pm

    Worst comping Ive seen in a high end ad in a long time. The photoshop is HORRIBLE

  4. dominique

    March 14, 2013 at 4:19 am

    he just loves the dress huh?

  5. me

    March 14, 2013 at 11:32 am

    the short haired brunette is model eliza cummings

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