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Diet Coke by Jean Paul Gaultier Campaign x Video

Fashion Pop – After naming Jean Paul Gaultier the new creative director of Diet Coke, the soda brand unveils new bottle designs and a campaign featuring Gaultier’s signature flair. The advertisements photographed by Stephane Sednaoui feature bottles with nautical stripes and corset silhouettes for a play on the night and day theme. The bottles are available across nine countries in Europe starting this month and a third limited-edition bottle will be launched later in the year. Check out the rest of the cheeky campaign under the cut.


  1. Nyrha

    April 12, 2012 at 1:06 pm

  2. Gingerandlace

    April 12, 2012 at 2:44 pm

    AHH i love these! 

    Ginger and Lace

  3. Haidee

    April 12, 2012 at 6:09 pm

    I love the concept so clever

  4. Marcia Wong

    April 12, 2012 at 8:24 pm

    So tongue in the cheek. Love it. 

  5. IS THIS IT? models review

    April 13, 2012 at 4:58 am

    hehe this is so *_*’ (but in a very positive way!)

  6. J N

    April 24, 2012 at 4:51 pm

    this is hilarious! 


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