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Elle Macpherson Bringing “The Body” Lingerie to J.C. Penney

Portrait: Elle Macpherson

Portrait: Elle Macpherson

J.C. Penney is teaming up with Australian model Elle Macpherson for an exclusive line of lingerie called what else but, “The Body by Elle Macpherson”? A line of bras and panties in mostly cotton fabrics, the line will retail at $50 to $150. “I created this for myself, because I thought there was a gap,” Macpherson, who recently turned 50, tells The AP. “I really wanted to address this idea of shape.” Look out for Elle’s new line starting on April 11th in select J.C. Penny stores.

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