British lingerie label Coco de Mer aims to get hearts racing for its latest film called, ‘X’. Directed by Rankin, the video features images and clips from an ensemble of directors and photographers including not only Rankin but also Vicky Lawton, David Allain, Damien Fry & Joe Hunt, Trisha Ward and Bronwyn Parker-Rhodes. Everyday moments and are juxtaposed with erotic imagery with the tagline reading: “They say you think about sex every six seconds. We can help you think about sex even more.”
