Pop star Dua Lipa goes back to basics for Dua Lipa x Pepe Jeans‘ fall-winter 2020 campaign. Denim styles range from 70s flares to 90s high-waisted silhouettes. Photographed by Chris Colls in black and white, Dua shows off her moves in stripped-down studio images. Stylist Lorenzo Posocco pairs jeans with cropped shirts, graphic tees, and button-up tops. Each design uses a sustainable Wiser Wash technology to reduce water consumption. Suburbia works on creative direction for the shoot with hair by Lucas Wilson and Sam Lau on makeup.
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Viewers can also see Dua in motion for an accompanying short film set to her song, ‘Levitating’. “I decided to sign off the collaboration with a collection called ‘DENIM DECADES’ with styles inspired by each decade since Pepe started selling denim. I hope you love it!!!” she shared abut the collaboration on Instagram.
Dua Lipa x Pepe Jeans Fall/Winter 2020 Campaign
