The Vivienne Westwood fall-winter 2024 campaign is a bold exploration of contrasts set against the raw, brutalist architecture of Margate, England. Creative director Andreas Kronthaler and renowned photographer Juergen Teller create visuals that merge punk aesthetics with regal grandeur.
The campaign features iconic model Kristen McMenamy alongside Inès Michelotto and Tiana Mohammed, channeling the multi-faceted, daring spirit of the Vivienne Westwood woman.
Vivienne Westwood Fall/Winter 2024 Campaign
Kronthaler’s vision brings a dynamic range of styles to the forefront. Plaid tartans, graphic prints, and androgynous suiting clash with purpose, celebrating the rebellious nature of the British brand’s legacy.
The eclectic mix of corset gowns and layered tulle dresses adds a dramatic, almost ethereal quality to the collection. This season, the designs are paired with statement jewelry, oversized sunglasses, and vintage-inspired headpieces by stylist Sabina Schreder.
Margate as the campaign’s backdrop is a nostalgic nod from Kronthaler, reflecting his fascination with the quintessential English seaside town. “It is very picturesque and there is a certain light there, which must have to do with the seaside air,” the designer states.
