Victoria’s Secret continues with its rebrand introducing a new bra brand called: VS Bare Infinity Flex. The campaign includes a diverse lineup featuring models Carolyn Murphy, Devyn Garcia, Paloma Elsesser, Jill Kortleve, Aamito Lagum, Taylor Hill, and Mayowa Nicholas.
Photographed against a grey backdrop, they wear bras in different shades, including Kir, Pale Plum, Espresso, and Tornado. Sizes include 32-38B-DDD, 38G, 40DD-DDD, 42D-DD, and 44C-D. In addition to images, models pose in a short film describing the bra’s comfort and what they would call it.
“Introducing the revolutionary VS Bare Infinity Flex. Featuring an adaptive cup, innovative gel wire, and infinity edge, it’s our very first that adapts to your ever-changing body and is designed to fit and move with you,” Victoria’s Secret states.