+J for Uniqlo Spring 2011 Campaign | Isabeli Fontana by David Sims

Joanna Elizabeth

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Published February 11, 2011

Isabeli Fontana and David Sims team up once again for the +J for Uniqlo spring 2011 campaign. Wearing the line’s lightweight and structured looks, Isabeli is a calm beauty in the minimal advertisements.








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18 thoughts on “+J for Uniqlo Spring 2011 Campaign | Isabeli Fontana by David Sims”

    • I thought the same thing…but try shopping at their stores and you’ll never judge them negatively again. These pictures are actually pretty upscale for them.

    • It’s not meant to be fashionable – Uniqlo is for those who understand the need for basics, for clothes that compliment fashion pieces by not being too loud or intrusive when the whole ensemble is put together. It doesn’t hurt that it’s cheap. Some people are into the classic styling since it’s harder to date, timeless and does not adhere to the snobbery of the fashion victims who need label everything. It’s comfort with a hint of style. However this campaign might as well just be a lookbook.

    • It’s not meant to be fashionable – Uniqlo is for those who understand the need for basics, for clothes that compliment fashion pieces by not being too loud or intrusive when the whole ensemble is put together. It doesn’t hurt that it’s cheap. Some people are into the classic styling since it’s harder to date, timeless and does not adhere to the snobbery of the fashion victims who need label everything. It’s comfort with a hint of style. However this campaign might as well just be a lookbook.

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