For fall 2022, UGG debuted a campaign that is called “Feels Like UGG.” Naomi Watanabe, India Graham, Quannah Chasinghorse, ELIBEIDY, Kiddy Akita Lou, Gillean McLeod, and Alexis Ruby are just a few of the models and public figures who front the images. Comfy footwear and clothing stand out for the new season.
UGG Fall/Winter 2022 Campaign
Photographed by Arielle Bobb-Willis, the pictures are captured against various backdrops, including city buildings, natural settings, and patterned couches. It is a global campaign that investigates the different journeys associated with the feeling of self-expression in UGG’s apparel and footwear.
“What we hear from our consumers is how loyal they feel to UGG because of the way the brand makes you feel – both physically and emotionally,” states Anne Spangenberg, President of UGG® & Koolaburra by UGG® at Deckers Brands. “The Feels Like UGG campaign is a celebration of the empowering feeling our brand delivers, allowing you to unapologetically express your authentic self.”
The Classic Boot, a product of the brand that is popular in many different countries, is spotlighted in the campaign. It pushes the boundaries of what can be done with footwear by combining different colors and textures. UGG also worked with Harry Nuriev of Crosby Studios to create custom couches for the advertisements. You can also check out the UGG Sport Yeah Clog for fall.