Instagram has gone beyond just posting pictures and videos for the fun of it. Having many followers, coupled with many likes and comments on your posts, can transform your brand’s Instagram page into a useful business tool and make you extremely popular.
 Instagram has more than a billion users, and getting some of that number to follow you and continuously engage on your posts may not be so difficult if you know the right things to do. Always check that your posts receive enough engagement to continually rank higher on the Instagram algorithm and gain a wider reach. Follow the below instructions to maintain high engagements on your Instagram post.
Tips to Help You Get More Engagements On Instagram
The number of likes and comments you have on your post will positively affect your page growth. If you have been struggling with getting high engagements on your posts, the following tips will set you on the right track.
• Invest in Captions
After your picture or video, your caption can draw more attention to your posts. Your caption can be funny or enlightening, but it should be able to hold visitor’s attention for a long time. Sometimes a picture or video can explain themselves, and other times a captivating caption is all you need to keep people longer on your post. You will notice that posts with great captions have more likes and comments.
• Engage Other Posts
One great piece of advice many people ignore is to engage in other people’s posts. Liking and commenting on posts similar to yours will make your page more visible and help you get more engagements. If your comments are interesting enough, it will rouse people’s curiosity to find out what your page and posts are all about.
• Hashtags Are Essential
Never underestimate the power of useful hashtags. Take time to research the relevant hashtags to your kind of content. Sometimes people search for hashtags, and it is an easy way to get more visibility for your Instagram page.Â
The great thing is that you can tweak hashtags and make them very useful. You can put many hashtags different hashtags that relate to your post differently. That way, whenever people are searching for anything related to your post will pop up.
• Reply Comments Quickly
The faster you reply to comments, the more Instagram will recognize your post as valuable information and place it at the top for people to see. This way, more people keep seeing your posts all the time. Responding to comments also shows your followers that your page is active and always responds to questions.Â
Try to tag people in the comments you respond to so that they get alerted that you have done that and continue to engage with your posts. It also adds the number of comments you have per post. Instagram includes your responses to comments to the number of comments you have on a post.
• Post Consistently
When building a brand, you should learn to send out content consistently. You should have a schedule and stick to it. This way, your followers will always anticipate your posts, and your posts will always come up in people’s feeds.Â
When people see your posts often, after a while, they are tempted to visit your page and learn more about what your page is all about. Not only does posting regularly bring more visitors to your page, but it also gives people more posts to engage with.
• Post Engaging Contents
Research is vital when it comes to posting the right content. There are posts that your target audience will relate to; you should research to find out what they are and try to produce content around them. You do not want to post content that nobody will like or can relate to.Â
Invest in user-generated content and encourage followers to tag you when doing anything that concerns your brand. When they do this, post some of the best tags you have got, this will encourage people to use your brand often and make your followers tag their friends and family to your post.
• Add Videos to Your Posts
You must have heard that pictures speak more than a thousand words, videos speak a lot more. Try to break out of the picture routine and post videos from time to time. Videos are self-explanatory. Sometimes what pictures and captions cannot say, videos can sum up in a minute.
• Let Your Posts Involve People
Some brands make the mistake of continually making posts that do not involve any people. There are many ways to send a message, but the inclusion of people in your videos and pictures adds a human side to your page.
No matter what your brand is about, there is a way to incorporate humans into your posts and content.
Extra Tip: Leverage on stories. Instagram stories are placed in a vantage position on the app above the usual feed. It is easy for users to glance through the stories before looking at their feed quickly. You can use your stories for many things, including making everyday posts and alerting your followers of a new post on your page.
Getting more engagements on your posts can make your brand more visible and popular. This is the aim of most Instagram pages these days, and the tips above can help you achieve it in a few weeks.
