Ariana Grande Gets Glam in Swarovski’s Holiday Jewelry Ad

Joanna Elizabeth

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Published October 29, 2024

Ariana Grande Swarovski Holiday 2024 Ad Campaign
Ariana Grande poses in Swarovski’s Holiday 2024 campaign. Photo: Mert & Marcus / Swarovski

Ariana Grande brings the party in her first campaign as a Swarovski ambassador for the jewelry brand’s Holiday 2024 ad, titled The Party of Dreams. With a nod to Marilyn Monroe’s iconic Gentlemen Prefer Blondes role, the scene is full of glamour.

Ariana Grande for Swarovski Holiday 2024 Ad

Wicked star Ariana Grande shows off Swarovski's Millenia jewelry for its Holiday 2024 ad.
Wicked star Ariana Grande shows off Swarovski’s Millenia jewelry for its Holiday 2024 ad. Photo: Mert & Marcus / Swarovski

Renowned photographers Mert & Marcus capture sparkling gems, pink backdrops, and striking poses. Front and center this season is the coveted Millenia jewelry line. Chokers, bracelets, and earrings overflow with crystals that shimmer and shine.

Ariana Grande wears the Helix collection for Swarovski's Holiday 2024 campaign.
Ariana Grande wears the Helix collection for Swarovski’s Holiday 2024 campaign. Photo: Mert & Marcus / Swarovski

Ariana also showcases the edgy Matrix line, featuring helix-inspired shapes that twist and curve in unexpected ways. Styled by Mimi Cuttrell, Ariana pairs her crystal jewelry with a chic little black dress and gloves.

Rocking sunglasses, Ariana Grande shines in Swarovski's The Party of Dreams campaign.
Rocking sunglasses, Ariana Grande shines in Swarovski’s The Party of Dreams campaign. Photo: Mert & Marcus / Swarovski

The R.E.M. Beauty founder’s glam look is just as striking: a flirty cat eye and high blonde ponytail that exudes Old Hollywood glamour. The overall effect is a true showstopper.

And for the pièce de résistance, a short film shows the Wicked star taking center stage in a silver dress while decked out in Swarovski.


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