Unveiling her spring-summer 2016 campaign, Stella McCartney returns to familiar territory by tapping Natalia Vodianova (who has appeared in several campaigns for the brand) and photographer Harley Weir for the third consecutive season. Natalia is joined by Italian model Mariacarla Boscono in a series of photographs where they create striking poses on a field of open grass. Spring’s bold check and stripe prints stand out against the natural setting. The top model duo also appears in a short 30-second campaign film where they have a staring contest.
Stella McCartney Spring 2016 Campaign
Stella McCartney – Spring 2016 Runway
Stella McCartney’s spring-summer 2016 runway show was the pinnacle of effortless style with an outing of breezy dresses and separates. Featuring unexpected asymmetrical cuts, the Stella McCartney woman embraced stripes and checks for the new season.