Stella McCartney sets her fall-winter 2018 campaign in Scotland’s Campbeltown. Photographed by Johnny Dufort, the images star models He Cong, Nina Marker and Julia Banas. The picturesque landscape focuses on relaxed outerwear as well as breezy dresses. The ‘Loop’ slip-on sneaker is also standout. Made from recyclable material, the shoe uses the least amount of glue as possible.
Stella McCartney Fall/Winter 2018 Campaign
This season we went to the root of my memories, the place that makes me feel like I’m in every season: Scotland. We shot in Campbeltown on the farm where I grew up as a child; the ocean, the bagpipers from the Kintyre School – these are all part of my childhood memories. It is one of my most emotional ad campaigns ever; it allowed me to connect with the local people and nature. I worked with Johnny Dufort and the models to bring life, personality and a kind of character into the clothes and into the entire spirit of the shoot. Johnny brings a kind of sense of humour, a sense of comedy.”