David Roemer shoots the spring-summer campaign for BCBGeneration, a diffusion line from BCBG Max Azria. The fun and flirty advertisements feature Paisley, Soo Joo, Dorith Mous and Taylor Rose wearing the brand’s latest collection.
Spring 2010 Campaign | BCBGeneration by David Roemer
Recent Updates
Exclusive: Alina & Jette by Carmelo Donato in ‘Denim Remixed’
In a striking fashion feature captured by Carmelo Donato, FGR's latest exclusive focuses on denim, with models Alina Enders and ...
Logan Hollowell’s Silk Collection Delivers Goddess Glam
Logan Hollowell, known for its fine jewelry, ventures into ready-to-wear with the debut of its Silk Collection. The 100% silk ...
Ana de Armas is a Vision in Estée Lauder Lipstick Ad
Ana de Armas captivates in Estée Lauder's latest advertisement, embracing the opulent glow of the new Re-Nutriv Diamond Serum Lipcolor ...
Spell’s Bohemian Royale Print Gets an Eco-Chic Makeover
Spell's latest Renew collection marks a decade of the beloved Bohemian Royale print, demonstrating the brand's commitment to sustainable fashion ...
Kylie Jenner Heats Up Denim With Khy Drop 005 Collection
Khy, the brand driven by Kylie Jenner's fashion instincts, presents its latest creation, Drop 005, a collection focusing on denim ...
Zuhair Murad Bridal’s Spring 2025 Dresses Are a Must-See
Zuhair Murad's Bridal Spring 2025 collection is a captivating tribute to ancient Phoenician culture, weaving historical opulence with modern bridal ...
nice to see more asians in campaigns this season.
nice to see more asians in campaigns this season.
pretty striking, however it reminds me of like, a CW tv show series ad..like Gossip Girl or 90210 or something. (the way the girls are standing is almost clique-y and territorial)
pretty striking, however it reminds me of like, a CW tv show series ad..like Gossip Girl or 90210 or something. (the way the girls are standing is almost clique-y and territorial)
Pretty hair.
I love the clean, precise look of the overall ad campaign!
Pretty hair.
I love the clean, precise look of the overall ad campaign!
These black and whites are awesome! The patterns works really well with the B&W option as there are so many models and so much going on in the clothes.
These black and whites are awesome! The patterns works really well with the B&W option as there are so many models and so much going on in the clothes.
Cute clothes!
Cute clothes!
i really like some of the prints this season
i really like some of the prints this season
these girls are waaay too skinny. i don't really see the point in crazy skinny models here. for a bcbGEN ad i feel like they can go with a less hardcore image and make it a little more realistic and flirty in that way.
these girls are waaay too skinny. i don't really see the point in crazy skinny models here. for a bcbGEN ad i feel like they can go with a less hardcore image and make it a little more realistic and flirty in that way.
i know that asian! woohoo!!! go CINDY!!
i know that asian! woohoo!!! go CINDY!!
The shoe shot is dope.
The shoe shot is dope.
Wowowow! That asian girl is so beautiful!!!
Wowowow! That asian girl is so beautiful!!!
Just love BCBG!
Just love BCBG!
Cool looks, cool shots.
Cool looks, cool shots.