Sofia Richie is a California Girl in Tommy Hilfiger Denim’s Latest Campaign

Joanna Elizabeth

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Published February 19, 2017

Sofia Richie stars in Tommy Hilfiger Denim's spring-summer 2017 campaign
Sofia Richie stars in Tommy Hilfiger Denim’s spring-summer 2017 campaign

Sofia Richie is now a Tommy girl. The 18-year-old social media star appears in the spring-summer 2017 campaign from Tommy Hilfiger Denim. Sofia joins Lucky Blue Smith and Anwar Hadid in the sun-drenched images. The advertisements found inspiration on the life of today’s urban millennials. Shot in Los Angeles, California, the pieces are inspired by 70’s styles. From patchwork denim to graphic sweatshirts and frayed edges, Hilfiger offers cool style for the warm weather months.

Related: Sofia Richie Takes on Street Style for Michael Kors Campaign

Sofia Richie – Tommy Hilfiger Denim Spring/Summer 2017 Campaign

Anwar Hadid, Sofia Richie and Lucky Blue Smith front Tommy Hilfiger Denim's spring-summer 2017 campaign
Anwar Hadid, Sofia Richie and Lucky Blue Smith front Tommy Hilfiger Denim’s spring-summer 2017 campaign
Posing by the pool, Sofia Richie joins Lucky Blue Smith and Anwar Hadid for Tommy Hilfiger Denim campaign
Posing by the pool, Sofia Richie joins Lucky Blue Smith and Anwar Hadid for Tommy Hilfiger Denim campaign
Sofia Richie wears Hilfiger Denim sweatshirt
Sofia Richie wears Hilfiger Denim sweatshirt
Sofia Richie eats a popsicle in Tommy Hilfiger Denim's spring-summer 2017 campaign
Sofia Richie eats a popsicle in Tommy Hilfiger Denim’s spring-summer 2017 campaign
Posing in Tommy Hilfiger Denim, Sofia Richie wears sleeveless maxi dress
Posing in Tommy Hilfiger Denim, Sofia Richie wears sleeveless maxi dress
Sofia Richie channels the 70's in a knit tank and shorts from Tommy Hilfiger Denim
Sofia Richie channels the 70’s in a knit tank and shorts from Tommy Hilfiger Denim
Social media star Sofia Richie rocks sweatshirt and embellished denim skirt from Tommy Hilfiger Denim
Social media star Sofia Richie rocks sweatshirt and embellished denim skirt from Tommy Hilfiger Denim

Shop Tommy Hilfiger Denim’s New Arrivals:

Hilfiger Denim I Heart Tommy Sweatshirt
Embrace a soft fabric – Hilfiger Denim I Heart Tommy Sweatshirt

Hilfiger Denim Paisley Fleece Sweatshirt
Go crazy for paisley – Hilfiger Denim Paisley Fleece Sweatshirt
Hilfiger Denim Dynamic Stretch Skinny Fit Jean
Embrace a skinny fit – Hilfiger Denim Dynamic Stretch Skinny Fit Jean
Hilfiger Denim Distressed Skinny Fit Jean
Distressed denim is always in – Hilfiger Denim Distressed Skinny Fit Jean
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