Jessica Hart Heats Up Swim Season in Seafolly Campaign

Joanna Elizabeth

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Published March 9, 2017

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Updated July 11, 2017

Australian model Jessica Hart fronts Seafolly's summer 2017 campaign
Australian model Jessica Hart fronts Seafolly’s summer 2017 campaign

Australian swimwear brand Seafolly unveiled its summer 2017 campaign. Tapping homegrown talent, Jessica Hart and Olivia Aarnio pose in Australia’s Whitsunday Islands for the sun-drenched shots. This marks Jessica’s third campaign for the brand after appearing in 2009 and 2010 advertisements.

Photographer Simon Upton captures the pair in the latest swimwear trends ranging from graphic stripes to vintage-inspired floral prints. Seafolly also features activewear in the campaign with a mix of pieces that can be worn in and out of the water. Discover more from Seafolly’s summer campaign below!

Seafolly Summer 2017 Campaign

Jessica Hart wears Seafolly Vintage Wildflower Deep V Maillot One Piece
Jessica Hart wears Seafolly Vintage Wildflower Deep V Maillot One Piece
Seafolly features Castaway Stripe Bandeau Maillot One Piece in summer 2017 campaign
Seafolly features Castaway Stripe Bandeau Maillot One Piece in summer 2017 campaign
Olivia Aarnio wears Seafolly’s Castaway Stripe High Neck Tank Bikini Top and Bikini Bottom
Olivia Aarnio wears Seafolly’s Castaway Stripe High Neck Tank Bikini Top and Bikini Bottom
Jessica Hart poses on the beaches of Australia's Whitsunday Islands for Seafolly
Jessica Hart poses on the beaches of Australia’s Whitsunday Islands for Seafolly
An image from Seafolly's summer 2017 campaign
An image from Seafolly’s summer 2017 campaign
Jessica Hart stars in Seafolly's summer 2017 campaign
Jessica Hart stars in Seafolly’s summer 2017 campaign
Posing at sea, Jessica Hart appears in Seafolly's summer 2017 campaign
Posing at sea, Jessica Hart appears in Seafolly’s summer 2017 campaign
Olivia Aarnio stars in Seafolly's summer 2017 campaign
Olivia Aarnio stars in Seafolly’s summer 2017 campaign
Jessica Hart wears a strapless one-piece swimsuit in Seafolly's summer 2017 campaign
Jessica Hart wears a strapless one-piece swimsuit in Seafolly’s summer 2017 campaign

Shop Seafolly’s New Arrivals:

Seafolly Castaway Stripe Bandeau Maillot
Nautical stripes are always on trend – Seafolly Castaway Stripe Bandeau Maillot

Seafolly Lattice Floral Maxi Kaftan
Cover up in style – Seafolly Lattice Floral Maxi Kaftan
Seafolly Vintage Wildflower Deep V Maillot One-Piece
Work it in retro florals – Seafolly Vintage Wildflower Deep V Maillot One-Piece
Seafolly Wrap Front Bandeau Maillot
A classic black swimsuit – Seafolly Wrap Front Bandeau Maillot
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