Salvatore Ferragamo Goes Seaside for Spring ’16 Ads

Salvatore Ferragamo releases spring-summer 2016 campaign

Sun-kissed and carefree, the Salvatore Ferragamo woman heads to a beach villa for the brand’s spring-summer 2016 campaign. Captured by Craig McDean, models Maartje Verhoef, Jing Wen, Julia Van Os and Jon Kortajarena wear the brand’s new season designs. The advertisements will also include a short digital film directed by Theo Stanley, reports WWD. See more from the campaign below.

Salvatore Ferragamo Spring 2016 Campaign

Maartje Verhoef and Jon K star in Salvatore Ferragamo's spring-summer 2016 campaign — Maartje Verhoef and Jon Kortajarena star in Salvatore Ferragamo’s spring-summer 2016 campaign

Jing Wen stars in Salvatore Ferragamo's spring-summer 2016 campaign — Jing Wen stars in Salvatore Ferragamo’s spring-summer 2016 campaign

Maartje Verhoef poses in black dress from Salvatore Ferragamo's spring 2016 collection — Maartje Verhoef poses in black dress from Salvatore Ferragamo’s spring 2016 collection

An image from Salvatore Ferragamo's spring-summer 2016 campaign — An image from Salvatore Ferragamo’s spring-summer 2016 campaign

Craig McDean shot Salvatore Ferragamo's spring 2016 campaign — Craig McDean shot Salvatore Ferragamo’s spring 2016 campaign

Salvatore Ferragamo Spring 2016 Runway

Salvatore Ferragamo Goes Seaside for Spring '16 Ads

For Salvatore Ferragamo’s spring-summer 2016 show presented during Milan Fashion Week, creative director Massimiliano Giornetti focused on elegant daywear. From multi-colored sun dresses to leather skirts and chic blouses, these looks were for the women with places to go and things to see.