Saint Laurent Announces Relaunch of Couture with New Campaign



Published July 29, 2015


Updated October 25, 2022

French fashion house Saint Laurent is bringing back its haute couture collection for the first time since 2002. According to WWD, these couture looks will not be shown on regular schedule like those of Chanel or Valentino. The exclusive label will only be used for “friends of the house”. Creative director Hedi Slimane announced the project with a campaign titled, “Rue de L’Université”, featuring models including Flo Dron, Helena and Lida captured at the Saint Laurent salons.

ICYMI: Actress Klara Kristin Fronts Saint Laurent Campaign

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