Hailey Bieber Shapes Up Rhode’s New Lip Peptide

Joanna Elizabeth

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Published January 31, 2025

Hailey Bieber Tate McRae Rhode Peptide Lip Shape
Tate McRae and Hailey Bieber front the Rhode Peptide Lip Shape campaign. Photo: Rhode

Hailey Bieber and Tate McRae are front and center in Rhode’s latest beauty launch, Peptide Lip Shape. This skincare-meets-makeup lip liner doesn’t just define. It hydrates, sculpts, and enhances. Available in eleven shades, the formula blends while promoting a fuller, healthier makeup look.

Rhode Peptide Lip Shape Campaign

Hailey Bieber lifts some weight in Rhode Peptide Lip Shape campaign.
Hailey Bieber lifts some weight in Rhode Peptide Lip Shape campaign. Photo: Rhode

The campaign imagery plays into the “Shape” concept with Bieber lifting pink dumbbells and McRae striking dynamic poses, alongside models Yoon Bae, Anyier Anei, and Mahi Kabra. Their pastel and neutral-toned outfits, paired with scrunched socks and heels, create a nostalgic yet modern aesthetic.

Tate McRae kicks up her heels in Rhode's new campaign.
Tate McRae kicks up her heels in Rhode’s new campaign. Photo: Rhode

Formulated with short-chain amino acids to boost moisture and fenugreek extract for added firmness, the creamy, glide-on texture makes it easy to wear. Use it to softly define lips, overline for a pouty effect, or fill in for a full-coverage lip look.

Rhode Peptide Lip Shape collection.
Rhode Peptide Lip Shape collection. Photo: Rhode

Retailing at $24 per liner and $92 for a set of four, Rhode’s Peptide Lip Shape is now available on Rhode’s website. The new Rhode Mirror also joins the collection, making on-the-go touch-ups effortless.


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