Steven Klein Shoots Ray-Ban’s Edgy New Campaign

Joanna Elizabeth

/

Published March 22, 2017

/

Updated October 7, 2023

Ray-Ban launches 2017 advertising campaign
Ray-Ban launches 2017 advertising campaign

Iconic sunglasses label Ray-Ban celebrates its 80th anniversary this year. And with the launch of its 2017 campaign, the brand taps photographer Steven Klein to shoot the advertisements. Models get photographed in diverse scenes ranging from open convertibles to the outside of clubs. Ray-Ban also spotlights some of its signature frames such as the Aviator, Clubmaster, General or Ja-Jo silhouette. Discover more images from the spring advertisements below.

Related: Balmain Hits the Road with Spring 2017 Campaign

Ray-Ban Spring/Summer 2017 Campaign

Ray-Ban celebrates its 80th year anniversary with 2017 campaign
Ray-Ban celebrates its 80th year anniversary with 2017 campaign
An image from Ray-Ban's 2017 campaign
An image from Ray-Ban’s 2017 campaign
Model wears optical frames in Ray-Ban’s 2017 campaign
Ray-Ban celebrates its 80th year anniversary for 2017 campaign
Steven Klein photographs Ray-Ban’s 2017 campaign
Steven Klein photographs Ray-Ban’s 2017 campaign
Ray-Ban spotlights mature style in 2017 campaign
Ray-Ban spotlights mature style in 2017 campaign

Shop Ray-Ban’s New Arrivals:

Ray-Ban Aviator Classic Sunglasses $150
Ray-Ban Aviator Classic Sunglasses $150
These shades are a classic for a reason. Add cool to any outfit with a pair of aviators.

Ray-Ban Clubmaster Sunglasses Polarized $200
Ray-Ban Clubmaster Sunglasses Polarized $200
These shades may be inspired by the 1950’s, but they look totally modern.
Ray-Ban General Sunglasses Polarized $210
Ray-Ban General Sunglasses Polarized $210
The aviator sunglasses get a square update in these signature frames
Ray-Ban Ja-Jo Sunglasses $140
Ray-Ban Ja-Jo Sunglasses $140
Take a walk on the wild side with these colored frames.

Recent Updates

Gisele Bundchen Vivara Jewelry Mothers Day

Gisele Bundchen is Ethereal in Vivara’s Mother’s Day Ad

Gisele Bundchen shines in Vivara's Mother's Day campaign for 2024, celebrating the unspoken bond of motherhood. The Brazilian supermodel and ...
How Smell Good Featured

How to Smell Good All Day: A Guide to Personal Freshness

Knowing the subtle art of how to smell good extends beyond mere fragrance application. It involves a detailed routine with ...
Victorias Swim Summer 2024

Gigi Hadid Wows in Victoria’s Secret Swim 2024 Ad

Victoria's Secret has unveiled its highly anticipated swimsuit campaign for summer 2024, bringing back the vibrant styles of the '90s ...
Sofia Richie Stuart Weitzman 2024

Sofia Richie Brings Maternity Style to Stuart Weitzman Ad

Sofia Richie, in a fusion of personal milestones and fashion, debuts as the new brand ambassador of Stuart Weitzman. Gracing ...
Persol Eyewear 2024

Persol N1: Chiara Scelsi Wears Classic Eyewear Styles

Persol's latest N1 campaign presents an elegant vision of design and artisanship through a monochromatic lens. With Italian model Chiara ...
Beach Wedding Attire Featured

Beach Wedding Attire: Your Guide to the Perfect Guest Look

Selecting the right beach wedding attire is a challenging task that balances fashion with the unique charm of a seaside ...

Leave a Comment