New York-based brand rag & bone taps The Boys actors Erin Moriarty and Jack Quaid for its spring 2022 eyewear campaign. On their personal iPhones, the co-stars captured each other in Los Angeles, California. The brand is known for creative collaboration and showcases laid-back portraits featuring the Canyon, Lena, and Slayton sun styles.
rag & bone Eyewear Spring 2022 Campaign
For spring 2022, rag & bone features eco-friendly sunglasses and three optical eyeglasses, a first for the label. Designs are made from cotton, cellulose, and modern plasticizer derived primarily from natural and renewable resources rather than petroleum-based fuels.
Related: Paulina Porizkova, Alexandra Shipp Star in rag & bone Spring 2022 Photo Project
Additionally, a dagger at the frame’s temples is created from recycled aluminum. Erin Moriarty pairs the sunglasses with a leather jacket and white sweater for the campaign. Palm trees and sand are captured in the background of the sun-drenched shots.
Spring 2022 eyewear will be further amplified though a new interactive Instagram filter. The bespoke AR filter gives users the opportunity to discover six rag & bone eyewear styles and the classic Addison Baseball Cap.
rag & bone
